Your weekly dose of actionable insights for female solopreneurs building a stand-out, sought-after business based on their unique genius. 



 

Caution: Listening to this podcast will be detrimental to your limiting beliefs and may result in enlargement of your possibilities for success.

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Latest Episode

199 - Entrepreneurial Evolution: Client Success Story with Andrea Klunder

This client success story episode features Andrea Klunder, an award-winning podcast agency owner and creative entrepreneur.  Andrea was a regular, but casual listener of this podcast until she realized she was on the brink of burnout, and knew she needed help to turn things around. 

If you are working way too hard in your creative services business and inching toward burnout yourself, this episode is a must-listen.  

Previous Episodes

 

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Entrepreneurial Evolution: Client Success Story with Andrea Klunder

This client success story episode features Andrea Klunder, an award-winning podcast agency owner and creative entrepreneur.  Andrea was a regular, but casual listener of this podcast until she realized she was on the brink of burnout, and knew she needed help to turn things around. 

This transformation depended in part on uncovering Andrea’s “zone of genius” and recognizing where her true talents lie.  This awareness and it’s connection to her experience of burnout led to a turning point in her business journey.  

If you are working way too hard in your creative services business and inching toward burnout yourself, this episode is a must-listen.  

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Making Business Finances Less Daunting and Less Lonely with Claudia Nerio

Today I’m joined by the VP of People at Collective,  Claudia Nerio, for a lively conversation about not only the risks of ignoring or bootstrapping our business finances, but more importantly the rewards of delegating them to a team of experts, and becoming part of a vibrant solopreneur community, all at once.   We talk about everything from our own experience transitioning to working from home to client success stories to our mutual love of true crime podcasts and shows.  

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What's Holding You Back?

If you are struggling with distractibility, perfectionism, procrastination, people-pleasing, impulsivity, or time blindness, it is harder to reach your entrepreneurial goals and fulfill your business’s potential.  This episode is full of insights gained from managing my own tendencies and from working with clients just like you.  

And, before you listen, remember this: none of these obstacles will prevent you from being successful as an entrepreneur, but they do make things take longer and be more strenuous. So, let’s get them under control so you can have more success and a lot less stress. 

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Staying Small is Not Playing Small with Maggie Patterson

Did you know that despite the pressure to scale and grow indefinitely, the majority of businesses are small, and that most female entrepreneurs do not reach six figures? We discuss this and much more in this eye-opening episode with BS-free business consultant, Maggie Patterson!  Maggie and I dig into the myths and hype that lead small business owners to invest in things that do not move the needle,  cause them unnecessary stress and anxiety and shrinking their bottom line.  If you are one of the many female solopreneurs who is questioning whether she wants to grow an online empire or simply stay small and sustainable, this episode is a must listen! 

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It's Time to Rebrand The Driven Woman Entrepreneur Podcast

The Driven Woman Entrepreneur Podcast is coming up on 200 episodes, it is time for a rebrand and I need your help. In this behind-the-scenes solo episode, I share where I am in the process of rebranding the podcast, as well as how I recognized that it is time, and some helpful advice for avoiding boredom and staying consistent. If you're an aspiring or emerging podcaster, an entrepreneur, or a person with ADHD who tends to get stuck in the messy middle of long-term projects, this episode is for you!

I've recently received some feedback from both podcast listeners and some of my trusted advisers that there might be a disconnect between what I'm talking about on the podcast and either the name of the podcast, the show art, the description, the categories, the episode titles, the guest interviews, or all of the above.  So, instead of being stubbornly self sufficient and trying to figure it out on my own, I’m turning to you, dear listener to help me figure out where we go from here. 

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Relationship Status with Social Media? "It's Complicated" with Andrea Jones

Today’s guest, Andrea Jones is a social media strategist who's been navigating the digital landscape for over a decade. Her perspective has evolved beyond the traditional focus on audience growth to prioritizing meaningful connections and community building. With a passion for creating genuine relationships, Andrea brings a unique perspective to this conversation about the role of social media in entrepreneurship.

If you’re feeling the weight of a “complicated” relationship with social media, this episode is a must-listen. It’s time to reclaim our power and transform our social media presence into one that feels satisfying, sustainable, and aligned with our personal and professional values, and this thoughtful conversation just may help you take the first step. 

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Incorporating Buddhist Wisdom for a More Mindful Business

Drawing from my background as a cognitive behavioral psychotherapist who embraced the principles and practices of Buddhism about twenty years ago, in this rather personal solo episode, I share how mindfulness can be applied to business, emphasizing the importance of reducing unnecessary suffering and approaching business challenges with self-awareness and empathy. 

Despite not fitting the stereotypical image of a Buddhist, I have found these practices absolutely transformational and decided to record and share this episode because I find that many people want to know more about it.  Maybe there is something in this ancient wisdom tradition for you too. 

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What's So Good About Being Awkward with Henna Pryor

Even though the pandemic is now over, society and culture have adapted to detachment.  Many of us feel pretty awkward around others these days, and some avoid it as much as possible through technology.  But, human beings are built for connection, even the introverts and though social relatedness is called a soft skill, it’s getting harder all the time. 

Today’s guest, Henna Pryor, is an author and TEDx speaker known for her work on embracing awkwardness in the modern age. She is passionate about empowering individuals to navigate social interactions and build resilience in the digital era. Henna's expertise in addressing the impact of technology on human connections makes her the perfect guest for this discussion.

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5 Uncomfortable Truths I Needed to Learn Again in 2023

From the pitfalls of overcommitting to the false allure of doing everything yourself, I’m sharing some valuable insights from the uncomfortable truths and painful realities I experienced this past year. 2023 was a rough year for many solopreneurs, who learned the hard way that it was anything but business as usual.  Potential clients were fewer, sales cycles were longer and the status quo just wasn’t cutting it.  One of the hardest things about being a solopreneur is that we wear so many hats.  One of the best parts about being a solopreneur is that we can go from insight to action faster than with any other business model. 

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Unhiding: A Conversation About Disability & Belonging with Ruth Rathblott

As we wrap up this year of embracing visibility, authenticity and incorporate our values and priorities into our businesses and lives, I was inspired by the story of Ruth Rathblott, an inspiring woman who spent 25 years hiding a physical difference.  She joins me on today’s episode to share her journey of unmasking her true self and how that decision has transformed her life and her mission. 

Ruth Rathblott is a DEI speaker, consultant and author who is obsessed with the topic of unhiding.  She is committed to helping others understand the impact of hiding on the individuals, companies and on our culture at large.  

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The Overlapping Realities of Giftedness & ADHD in Female Entrepreneurs

Many of my entrepreneurial clients have ADHD and a growing number of them are women identified as gifted in childhood.  While they are exceptionally bright, creative and original thinkers, gifted entrepreneurs struggle with perfectionism, imposter syndrome and overcomplicating their business.  In this episode,  we will highlight the nuances and commonalities between these two facets of identity and delve into the 7 areas of overlap between ADHD and giftedness in entrepreneurial women. 

Mic Drop Moment 🎙️

"I also think that our culture needs to do a much better job of actually valuing diversity of thought, recognizing unique contributions and providing resources for both personal and professional development for the people who choose to work for them."

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The Fallacy of Burnout Prevention: A Candid Conversation with Cait Donovan

There are a lot of people talking about burnout, but most of them are actually only teaching basic stress management strategies.  Today’s guest, Cait Donovan calls bulshit on most of what is being called burnout prevention and recovery.  A licensed acupuncturist and Chinese Medicine practitioner turned keynote speaker, author,  trauma informed burnout recovery coach and host of the wildly popular podcast, “Fried: The Burnout Podcast” has become a good friend over the past couple of years. 

I have so much respect for her no-BS approach, that blends personal experience and scientific inquiry, with a passion for addressing burnout on both individual and societal levels.  The reality is that burnout is not a character defect, nor it is a badge of honor. 

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Rightsize Your Business for Success & Satisfaction

As we approach the end of the year, it's a perfect time to reflect on your business and consider if it's time to make some changes in 2024. I work with solopreneurs and small business owners in a holistic way,  so one of my key strategies is right sizing, because it helps not only the business, but the business owner thrive.  

What is rightsizing? It's the process of restructuring your business to meet new objectives and goals, increase owner and employee satisfaction, improve efficiency, and boost profits. It can involve reducing or increasing the size of your team, reorganizing your operations, or reconfiguring your offers. The main goal is to eliminate anything that's holding your business or you, as the business owner, back from both success and satisfaction.

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Aligning Your Productivity and Purpose with Elise Enriquez

In this episode, Elise Enriquez joins host Diann Wingert to delve into the topic of being productive with purpose. They explore the societal pressures for women to deny their needs and the importance of setting boundaries. Elise emphasizes the value of experimentation and taking risks, even in the face of uncertainty. They discuss the need for a program that teaches women how to fail, take risks, and make mistakes without feeling like losers. 

The episode also covers the significance of self-acceptance and recognizing what one truly needs. Elise and Diann share personal anecdotes, practical tips, and thought-provoking insights to help female entrepreneurs achieve productivity and fulfillment in their businesses.

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The Decision Dilemma: Unlearning Impulsivity & Overthinking

Making decisions in your business can be stressful, and most of us tend to rely on the same decision-making habits we've had for a long time. In this insightful solo episode, I discuss two common decision-making defaults that can lead to failure and regret. But don't worry, I also offer practical strategies to help you shift your decision-making patterns in order to make more conscious and intentional choices. 

Whether you lean towards impulsivity or overthinking, I’ve got you covered with actionable tips and techniques.  Discover how to make decisions that stand the test of time and allow you to trust yourself in running your business. 

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Why Women Get Stuck Climbing the Corporate Ladder with Erica Anderson Rooney

If you are a driven woman who has been climbing the corporate ladder, you have no doubt noticed that diversity is not the norm. The broken rungs on the ladder start early on in the climb and are often camouflaged.  We blame ourselves, experience gaslighting from other women who think there’s only room for one of us at the top and so many more challenging circumstances that it’s no wonder an increasing number of women are opting for entrepreneurship. 

In today's episode, my friend Erica Anderson Rooney and I delve into the challenges faced by women in reaching positions of power in the corporate world. We expose the reality of the "broken rung," as the first of many challenges as women attempt to advance where gender disparities are the norm, and women often learn far too late in the game that the game is rigged. 

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Strategies for Building Trust, Respect & Communication Into Your Work With Clients

Well, for one thing, the economy has changed and buyers are more skeptical of the outrageous claims that have become the norm.  Client work lost favor for some very solid reasons.  It can be challenging to figure out how to package, price, position, and promote your work and create healthy boundaries with clients. 

In this solo episode, I share strategies for setting boundaries, communicating value, and positioning yourself as the clear choice for your clients.  If you find client work fulfilling, don't be discouraged by the obstacles, or dazzled by the passive income hype. Embrace the opportunity to make your client work satisfying, profitable, and sustainable. 

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Overcoming Perfectionism by Embracing Mindfulness with Meg Burton Tudman

Today’s guest, Meg Burton Tudman spent the early part of her life as a perfectionist and people pleaser, like so many of us recovering “Good Girls.” In spite of giving the impression that she had it all together along with her achievements and successful career in prestigious companies, Meg felt deeply unhappy and unfulfilled. She realized that her seemingly perfect life was simply not sustainable and desperately yearned for a change. 

Then, the unthinkable happened - Meg got fired from her so-called Dream Job.  Today, she will tell you it was the best thing that could have happened to her. 

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Boost Your Mood, Energy, and Motivation: Simple Strategies for Mental Wellness

As entrepreneurs, we often find ourselves on the go, constantly striving for success, and juggling multiple responsibilities. But amidst all the hustle and bustle, it's crucial to prioritize our mental health and well-being. October is Mental Health Awareness Month and ADHD Awareness Month, so in this episode, we'll explore the importance of self-care, the impact of stress on our mental health, and practical tips for maintaining and boosting our mood, energy, and motivation. Get ready to discover strategies that will help you thrive in both your personal and professional life. 

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Your Business Should Support Your Life, Not Consume It with Kris Ward

When you ask most women why they decided to leave their career and start a business, they will tell you that they wanted more freedom.  But, years later, they are working more hours, for less money and are feeling less freedom than they did before.  What’s wrong with this picture?   Well, in order to create a business instead of a job without benefits,  we need to develop systems that are reproducible and start building a team (even if its just one part time,  virtual assistant) to take on the tasks that you aren’t good at.  

Spending the time and energy to learn how to do all the things necessary to run a small business is a trap, and systems and outsourcing are the way out of that trap.  Today’s guest, Kris Ward knows first hand that productivity is not getting more done, it’s getting the right things done and delegating the rest.   

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Embracing Evolution: Recognizing When it's Time for a Small Business Makeover

This episode will cover a range of topics, including recognizing signs for change, understanding pitfalls, exploring personal reasons for change, avoiding impulsive choices, considering alternatives, reflecting on past decisions, addressing mindset and skillset, overcoming burnout, adapting to external factors, letting go of what weighs you down, examples of business pivots, strategic business exits, questions to consider, seeking help, and finding fulfillment beyond business.

From changing their business models and marketing strategies to even considering starting over with a completely new venture, small business owners are feeling the need for change. But whether it’s a pivot, rebrand or a total do-over, are these changes even the right move? 

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