If you are an expert, who not only has knowledge, credentials and a body of work, but a unique viewpoint on your field or industry, then you may be on your way to becoming a thought leader. The term is revered by some, rejected by others and is a source of confusion and debate by many, but the world actually needs thought leaders, now more than ever. What it does not need is more recycled and regurgitated information or opinions.
The internet is already saturated with that and it is only going to get worse in the years to come. What is truly unique and stands out is someone who is the real deal and who has an original perspective they are willing to share in a bold, direct way. Thinking about thought leadership? Here is the path:
1️⃣ Speak up and challenge the status quo by having open conversations and addressing the hidden issues in our industries. True thought leadership requires being willing to talk publicly about the uncomfortable truths and topics that others tend to ignore. By doing so, we become the catalysts for positive change and progress.
2️⃣ Share your unique perspective: To make a lasting impact, it's essential to bring our own unique viewpoint and personal experiences to the table. By sharing our stories and connecting with others on a deeper level, we create relatability and foster genuine connections. Remember, your voice matters, and your perspective can make a significant difference in the lives of others.
3️⃣ Create thought leadership projects & platforms: Being a thought leader is about taking action and creating projects or platforms that amplify your message and engage your audience. Whether it's hosting events, speaking on stages or in video series, or starting initiatives, thought leadership projects enable you to develop a strong brand authority and reach a wider audience.
Thought Leaders mentioned in this episode:
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TLDL (time stamps)
00:01:12 Thought leaders: definitions, path, and requirements.
00:09:23 Thought leadership requires bold, direct communication and relatability.
00:11:41 Find unique viewpoint or perspective and prepare for exposure.
00:17:03 Build brand authority through thought leadership projects.
00:31:02 Support aspiring thought leaders in sharing perspectives.