ADHD-informed Business Strategist and Coach for small business owners, indie professionals, and other ambitious outliers

What is an ADHD business coach?

I left a successful career as a psychotherapist because I wanted to shift the conversation from problems to possibilities, from focusing on healing to focusing on growth.

I had already launched and grown several businesses, both on my own and with my current and previous husbands, and I found that helping people grow a business and grow themselves as business owners allowed me to use all of my skills and abilities. So, I decided to combine my passions - working with people with ADHD and helping folks grow their business without burning out.

Small business owners wear a lot of hats and are at a higher risk for burnout than most occupations. Helping both the business and business owner thrive is my calling and my passion.

Yes, I am an ADHD business coach, but I’m also a strategist, mentor, thought partner, and trusted advisor. Some of my clients call me their “business shrink”. I like that.

I know it can be confusing when you are looking for help. Some of my clients tell me that they tried working with an ADHD coach, but that person didn’t understand business ownership. Others have hired a business coach who didn’t know anything about ADHD. My clients appreciate that I have owned several successful businesses, am a certified coach, AND have been a psychotherapist working with adults with ADHD. But, maybe the most important factor is that I have done all of this while managing my own ADHD.

My background as a psychotherapist isn't a credential I list and move on from — it's the reason I can see what most business coaches miss and address what most ADHD coaches can't.

The Shift That Changed Everything

Over time, I noticed that my clients weren't just struggling with ADHD. They were struggling with business problems that required strategic thinking, not just symptom management. They needed someone who could look at their offer suite and say, 'This is why you're burning out.'

Someone who could look at their pricing and say, 'this is why you're undercharging.'

Someone who understood the neuroscience behind why they kept making the same decisions, and could help them build systems that worked differently.

That's when I stopped thinking of myself as an ADHD coach who helps entrepreneurs, and started thinking of myself as a business strategist who happens to have an unusually deep understanding of the neurodivergent brain.

The difference matters. Coaches help you cope. Strategists help you build. I do both — but strategy is where the real leverage is.

Why I closed my successful psychotherapy practice to become a business coach for ADHD entrepreneurs

I struggled with unidentified neurodivergence and a specific learning disability, in spite of being in gifted classes, leading to decades of masking, perfectionism, false starts, unfulfilled potential and confusion.

Three kids, two divorces, and a few rounds of therapy later, I got a late-in-life diagnosis of ADHD, started working with a business coach, and learned why therapy had helped me heal from past trauma. but was not moving me forward toward my most important goals.

As an ADHD business coach, my background as a psychotherapist and serial business owner means you will grow while we grow your business.

I won’t be your therapist, but you will definitely benefit from my having been one.

Why neurodivergent business owners need a coach who is like-minded and like-brained

Most gifted, creative, and neurodivergent individuals struggle to reach their true potential. It’s a pain point that few can truly appreciate or understand. but as an ADHD business strategist and coach, it’s what I see every single day.

You know you are capable of so much more, but don’t quite understand how you are getting in your own way and may be unconsciously holding yourself back, or both.

There can come a tipping point when it’s too painful to keep settling (and watching others less brilliant pass you by…) or we stay frustrated, grow resentful, get depressed, and burn out.

I am uniquely qualified and skilled at helping those who are ready to close the gap between where they are and where they truly want to be. It is a joy to partner with people who think, feel, and do things differently. Working with an ADHD business strategist and coach who also has ADHD (not all of them do) can be a game-changer.

I believe we are the ones who are the source of all innovation, evolution, and progress, and I love helping entrepreneurs build the business that works for their unique brains.

What can you expect from working with me?

No Bullshit

One of my favorite clients called me "The Speaker of Uncomfortable Truths." Here's why: I am very direct, intuitive, and insightful & value honesty above being liked. It’s also why I screen my clients, because not everyone is comfortable with this approach when working with an ADHD business coach.

Focus on Results

The brain resists change, and my approach lowers this resistance through humor, sarcasm, storytelling, and colorful language. These are pattern interrupts that allow us to make genuine progress - growing your business and you as the business owner, at the same time.

I’m an ADHD business strategist and coach, but you also benefit from a lifetime of experience in what does and doesn’t work for our neurodivergent brains.

Walk the Talk

I'm not only an ADHD business strategist, coach, and former therapist; I'm a serial business owner, so I've not only got killer credentials but LOTS of experience. I'll never ask you to do something I'm not doing too, and I love knowing I can shave years off your learning curve, so you get further, faster.

* Balance your passion & purpose with profit * The ADHD-ish ™ Method

How can I help YOU ?

An ADHD business strategist and coach is powerful when you find the right one.

Let's connect and see if we’re a fit.

Schedule a no-cost, no-obligation consultation. It’s like a first date without the awkwardness, I promise.

One of my core values as an ADHD business coach is integrity, so I will only invite you to work with me for ADHD business coaching if I am 100% confident I can help and that you're ready to make it work.

Book Your Free 30 Minute Consultation Call Now

What some of my clients have to say about me

“I keep coming back to your belief in me. You were able to recognize whether it was my ADHD or something else that was holding me back.

I wouldn't say I was surprised by what I learned about myself or the experience cause of my awareness, but having someone understand me and work with my brain gave me confidence to keep going.

In the 6 months we spent working together, I felt understood, seen, inspired, creative, and, most importantly, gained confidence in my ability to spread my work.”

Caitlin Ford

“I felt like I finally had someone in my corner who understood me, and believed what I know I am capable of.

If you are neurodivergent entrepreneur, then Diann's experience and expertise in ADHD/neurespicy coaching plus her awareness of such a range of business models that work for neuro-spicy owners will be so much more valuable to you than the average coaching approach.”

Laura Schulte

“Diann is direct, kind, and funny, which is a combination I really value. She brought a brevity and clarity to the way I think and explain myself that I didn't know I needed. She could take something I was making incredibly complicated and get right to the point. She isn't trying to fit you into a strategy or make your business look like someone else's. She meets you where you are, helps you see what is already there, and gives you the clarity to make your own decisions.”

Lauren Barrett

Show me more client testimonials

The ADHD-ish ™ Method

Everything I do is grounded in the ADHD-ish ™ Method — a business strategy framework I developed over years of working with neurodivergent entrepreneurs.

It's built around an ADHD-friendly approach to:
Positioning, Packaging, Pricing, Promoting, & Planned Pauses & Pivots

Still have questions? Here are some answers that may help!

Not many therapists are skilled at identifying and working with adult ADHD, often mistakenly diagnosing them with anxiety or depression. So, chances are, you probably found out about your ADHD later in life and probably figured it out on your own, or even by accident on TikTok or Instagram.
Most ADHD coaches only focus on organization, time management, and productivity tools and strategies. While these things are important, they're not enough for success in running a business, creative agency or professional practice.
Business coaches, for the most part, have no training in mental health or neurodiversity. When they work with a business owner with ADHD, they might even label them as "uncoachable" if they don't conform to their neurotypical expectations. I can't tell you how many business coaches slide into my DMs to ask how they can "tweak" their program for neurodivergent clients. No wonder it's so hard to find the right fit.
Due to these realities, most business owners with ADHD feel like they aren't understood by, can't relate to and aren't actually getting help from the majority of therapists and coaches. This further frustrates them and they end up wasting money and time, feeling defeated and even more alone.
My focus is on developing my client's self-awareness, helping them create a neurodivergent-friendly environment and lifestyle (not just managing symptoms), and directly addressing struggles with low self-esteem, perfectionism, imposter syndrome, co-dependency, overthinking, second-guessing, indecisiveness, shame, resiliency, and procrastination.
My philosophy is that your business can only be as strong and sustainable as you are, so I work holistically - on your business and you as the business owner, at the same time.
Most of my clients have already tried to figure things out on their own, with mixed results. They've bought a few courses, joined coaching programs and groups, and most have gone to therapy to address their past issues. Some of them with ADHD are on medication or have worked with an ADHD coach, while others haven't.
By the time they find me and we decide to work together, they've already launched their business, attracted clients, and have a decent flow of money coming in. It could be a few years or even up to ten years since they started. Some have remained true soloists, while others have a team.
What they all have in common are these things:
~They absolutely love what they're doing, but they know they can't keep working so hard for the amount of money they're making.
~They realize that they're not fully utilizing their unique talents to stand out and shine in their industry.
~Their ADHD-ish tendencies, like procrastination, perfectionism, people-pleasing, overthinking, overcomplicating, rejection sensitivity, and inconsistency, are causing obstacles and pushing them towards burnout.
~They recognize things are not going to change without guidance, support & accountability from a trusted advisor who really cares about their success and who really gets "it" and them
If this sounds like you, we should definitely talk. I offer a free consultation to discuss your unique needs, goals and circumstances and how I can help you.
You probably already know that there are tons of ways to manage your ADHD-ish traits and tendencies and I bet you have a bunch of books on your bookshelf or iPad to prove it.
Maybe you've even worked with a coach or therapist and you probably have a bunch of courses and coaching programs sitting unfinished or unopened on your laptop, just gathering digital dust.
But here's the thing - being successful in business is about more than just picking a niche, choosing a business model, and creating an offer. It's about having the right mindset and skills to deal with things like fear, uncertainty, doubt, imposter syndrome, fear of failure, and comparing yourself to your competition, while making decisions and moving forward. It's also about truly understanding what makes you different and leveraging the hell out of that.
Here's where I come in. I'm ridiculously good at helping my clients uncover the hidden beliefs that are holding them back and causing them to self-sabotage or miss out on opportunities. I also excel at helping them simplify their business, their offers, and their marketing so they don't burn out. We figure out how to position, package, price and promote your most valuable offer(s) so that hiring you become a no-brainer for your perfect fit clients.
If you've ever wished for a coach who understands both the business side and the psychological side of being in business for yourself, and who also has a ton of experience with neurodiverse clients, then I'm THE coach for you.

It's hard to say because everyone starts at different levels of self-awareness, motivation and skill. But what I do know is that the more effort you put in, the more you'll get out of it (like most things in life, ya know?)
I will not invite you to become a client unless I’m confident that you will make significant progress in transforming your business and your mindset during our time together.
One thing I can say for sure is that if you work with me, you'll gain more self-awareness and skill than any other business or ADHD coach I know. I'll teach you how to manage your time, energy, and focus. Plus, I'll help you boost your emotional intelligence, make better decisions, and figure out why you're not where you wanna be, and how to fix it.
I'll also help you see what makes you and your business special, and how to use that to stand out and make more money. My goal for each of my clients is a stand-out, sought-after, profitable business they love. Sound good?
How fast you pick up these skills is up to you. Just remember, 12 weeks isn't that long. It's even shorter than a single semester in an American university! But if you're motivated, you'll be blown away by the difference just three months can make.
Everything I'll teach you is a mix of business strategy, ADHD mastery and mindset. It's like the playbook for being an entrepreneur with ADHD traits and tendencies. We'll start by figuring out where you're at in a few important areas, then we'll begin building the skills you need to level up. And guess what? Every change we make will benefit both you and your business.
This program provides the guidance, support, and someone to keep you accountable so you keep pushing forward. And hey, if we get close to the end of our 12 weeks together and we both feel like you could use more time, we can talk about extending our program. Cool, right?
My fees are based on skill, experience and results. I've been helping people for a long time - first as a therapist for over 20 years and now as a coach for the past 7 years. I’ve also launched businesses with my current and previous husbands and have been successfully self employed since 2010.
The clients who get the most out of working with me are the ones who are so ready to tackle whatever is holding them back like their hair is on fire and I'm a bucket of water.
I've been that kind of client myself, and I've also been the one who had doubts and reservations from the start. When I made a real investment in the process (both mentally and financially) I got the kind of results that were worth double the price.
There are plenty of coaches who will let you sign up for their program and pay them thousands of dollars with just a click of a button, without even meeting you. I insist on having a free consultation before inviting someone to work with me. That way, I can make sure I'm the right coach for them and that they're ready to achieve amazing things by working with me.
If you're absolutely certain that I'm the coach for you but can't afford to work with me, I invite you to join my email list, sign up for my LinkedIn newsletter, read my weekly blog posts, or listen to my podcast - all completely free of charge.
Making the decision to invest in your growth is an important one, and it is not unusual for you to have "second thoughts" after you have decided. This is just the brain acknowledging that change is ahead.

Culture Statement

We live in a culture of conformity that attempts to instill fear of standing out, but we believe what makes you different makes you special. We further believe that neurodiversity increases innovation, originality, and progress. We are committed to living and supporting others to experience lives of creativity, curiosity, and continuous evolution, and partnering with others who honor these commitments in their businesses and lives.