How to Deal with Fear, Uncertainty & Doubt (FUD)

Everyone has heard of FOMO, but have you also heard of FUD?   I hadn’t either, until a recent conversation with my son Andre on the topic of bitcoin.  FUD stands for Fear, Uncertainty & Doubt and I am going to guess that these emotions are something you are more than familiar with, especially during these last couple of years.  Once I heard the term and learned its history, I actually scrapped the podcast I was planning to create for this week and recorded this one instead.  I hope you agree that it is both timely and relevant. 

The acronym FUD was coined in 1975, but variations of it have been used back to the 1920s and even in the late 1860s.  It is a propaganda tactic used in politics, polling, public relations, sales and marketing, and inside cults.  FUD involves disseminating negative and false, misleading, or dubious information with the purpose of evoking fear.  

That fear is intended to manipulate people into remaining loyal party members, clients, or customers by highlighting the perceived risk of exploring alternatives.  From fake and conspiracy theories to the sleazy tactics of ‘bro’ marketing,  examples of FUD in modern culture are too numerous to count.  

In this episode, I will share: 

  • Why trust is at an all-time low and how it affects us as business owners 
  • The cult-like FUD tactics of many coaching programs and nearly all MLMs 
  • How unconscious FUD programming affects both buyers and sellers
  • Reflections on my past careers in sales and psychotherapy through a FUD lens
  • What to look for in your own business practices that might be a little bit FUD-ish


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So, that’s all for now, Driven Woman!  Please join us next week for another amazing guest interview with Kathi Burns, a Certified Professional Organizer who is going to share why getting rid of your paper files is the gateway to a life of freedom.  


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