Non-Sleazy Selling with Annie P Ruggles


I am excited to introduce you to today’s guest on The Driven Woman; fellow podcaster, non-sleazy sales consultant, and all-around genius-for-brains, my biz buddy, Annie P Ruggles.  We met online, hit it off automagically because of our mutual interest in the intersection of feminism, mental health, and entrepreneurship.  Annie is a magician in helping female entrepreneurs, coaches, consultants, and service business owners be more successful on their own terms by teaching them how to sell with integrity.  

If you have ever struggled to ask for the business, ask for the money, or raise your prices, you are definitely going to want to listen to this one.  Anniepreneur is an open book when it comes to talking about mental health, being an empath, and the fact that being self-employed is an amazing lifestyle, but it’s also just plain hard.  Most women have a hard time asking for what they want, need, and deserve and I love talking with other coaches and consultants who are as committed as I am to helping other women get paid. 

This episode is a bit more conversational because Annie and I have an ongoing friendship and have even shared a room at the recent She Podcasts Live conference for female and nonbinary podcasters.  She is super smart, very generous with her expertise and her network, and is truly one of the most original and brilliant people I know. We cover a lot of territory, and you definitely want to listen for these mic drop moments:

  • Overdelivering is not a victimless crime.
  • Assholes don’t get imposter syndrome. 
  • The difference between affordable and accessible. 
  • And, the juicy topic of #ambitionshaming 


So, I bet you can’t wait to know more about today’s fabulous guest, and my “conference wife”  Annie P Ruggles, am I right?  Well, let me count the ways….. 

Her FREE sleaze-free selling mini-masterclass  (how’s that for a no-brainer?) 

Her membership program: The Non Sleazy Sales Academy  

Her binge-worthy podcast Too Legitimate to Quit  

Be sure to follow her on IG:


And, here’s are a couple of ways to connect with Diann: 

The Driven Woman Facebook Group:



Have you been thinking about working with Diann “soon?”

If getting back into momentum & moving the needle in your business is how you want to start your 2022,  Click here to schedule a free 30-minute consultation to see if her signature 12-week 1:1 coaching program is right for you.

If you are the kind of entrepreneur who learns as much from others as you do when you and your business are the sole focus, the first step is to get on the waitlist for our brand new group membership program starting in 2022! Click here to be notified of all the details: 

Group Coaching Waitlist 


If you are loving our free content and want to say ‘thanks,” don’t forget to leave a review of The Driven Woman Podcast, I’d love to read it on a future episode!    




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