ADHD solopreneurs: Do you fall in love with each new idea? This episode unpacks the “Soulmate Phenomenon” and shares scrappy tools to separate idea keepers from fleeting flings.

Running a business with ADHD can feel like a rollercoaster—thrilling highs, sudden pivots, and moments of burnout that leave you scrambling to catch up. In this ADHD-ish Podcast episode, Diann Wingert and guest Diane Mayor dive deep into how neurodivergent traits show up in business models, from dopamine-driven decision-making to executive dysfunction and open loops. Together, they unpack why traditional business advice often fails ADHD entrepreneurs and share practical tools like idea parking lots, structured flexibility, and “sandbox time” to balance creativity with consistency. More than a conversation about impulsivity, this episode offers a roadmap to build ADHD-friendly systems that fuel growth while honoring your unique brain. If you’ve ever felt like your business was built with duct tape and dopamine, this is your reminder that resilience, adaptability, and grit are your superpowers.

Late ADHD diagnosis meets decades of “success” in this revealing midlife conversation on identity, mental health, and self-acceptance. Listen in and see what happens when striving gives way to true fulfillment.

Entrepreneurs with ADHD often walk a fine line between passion that propels their business forward and emotional dysregulation that can derail it. In this insightful piece, Diann Wingert explores how understanding the difference—and building the right emotional scaffolding—can turn intensity into a competitive advantage. From recognizing early warning signs to creating structures that protect your decision-making, she offers actionable strategies for thriving in business without sacrificing mental well-being. By embracing neurodiversity and mastering emotional regulation, you can transform your most intense feelings into sustainable success drivers.

The ADHD-ish Podcast flips the script on rigid business plans with an approach that’s flexible, visual, and ADHD-friendly. If structure overwhelms you, this episode offers a way forward that finally makes sense.

In a world where perfection is often praised, entrepreneur Mikey Schumacher is building a brand that finds power in the opposite. As the creator of But Cute, Mikey designs plush toys that celebrate anxiety, quirks, and emotional complexity—transforming insecurities into symbols of connection. On the ADHD-ish Podcast, he shares how his own struggles with anxiety, failed ventures, and creative detours led him to create a community where vulnerability is the foundation, not the flaw. With designs like the Anxious Moon Bunny and the Grumpy Croissant Crab, Mikey's message is clear: small business ownership doesn’t have to be perfect to be impactful. His journey reminds us that embracing our flaws might just be the most effective strategy for growth, belonging, and sustainable success.

Is your business running on chaos, duct tape, and dopamine? Tune in as Diane Mayor shares how ADHD shows up in entrepreneurship—and what to fix before you scale. Systems, fun, and real talk await in this latest episode of the ADHD-ish Podcast.

ADHD entrepreneurs face more than just the challenge of starting or finishing tasks—the real energy drain lies in switching between them. In this episode of the ADHD-ish Podcast, Diann Wingert explores the hidden productivity cost of task switching and how it wreaks havoc on momentum, focus, and mental energy. Through relatable stories and practical solutions, she introduces the Transition Bridge System, a method designed to help you move between tasks with more ease and intention. By using simple but powerful tools like breadcrumbs and transition rituals, ADHD minds can finally protect their flow, reduce overwhelm, and rebuild confidence in their workday. If you’ve ever ended your day feeling drained—but unsure why—this is your call to stop context chaos and start shifting smoothly.

2 AM spirals, emotional whiplash, and the ADHD brain—this episode unpacks how emotional intensity shapes entrepreneurial life, and why it’s more than just “sensitivity” when you’re wired differently. Hit play and hear why this conversation matters for every ADHD entrepreneur.

ADHD entrepreneurs know how to start things with passion and intensity—but finishing them? That’s another story. If you find yourself trapped in endless tweaks, consumed by research, or held back by fear of judgment, you might be stuck in what Diann Wingert calls the "Stopping Problem." In this episode of the ADHD-ish Podcast, Diann unpacks the perfectionism, hyperfocus, and rejection sensitivity that keep brilliant ideas stuck at 85% done. You’ll meet three archetypes—Lenor the Tweaker, David the Protector, and Marta the Researcher—and learn how to break free using the “Completion Compass.” It’s time to redefine “done,” embrace real-world feedback, and start finishing what matters. Because done is not just better—it’s better for you.

Mikey Schumacher, founder of “but cute,” shares how plush toys, mental health, and community collide in his mission-driven brand. We talk healing, ADHD, anxiety—and building a business that truly matters.

If you’re an ADHD entrepreneur stuck in either over-researching or reckless launching, you’re not lazy or broken—you’re caught in the ADHD starting paradox. In this episode of the ADHD-ish Podcast, Diann Wingert introduces the “Messy Start Method,” a refreshingly doable approach to beat analysis paralysis, manage performance anxiety, and build momentum with less burnout. Tune in to learn how 2% effort and 20% planning can help you stop spinning your wheels and finally move forward.

Learn how to shift gears smoothly—between roles, tasks, and priorities—without losing momentum. This final Momentum Series episode shares real strategies to reduce friction and protect your energy as an ADHD-ish solopreneur.

In this deeply resonant episode of the ADHD-ish Podcast, Diann Wingert and guest Dave Greenwood unpack the liberating ideas behind The Courage to Be Disliked—and why its roots in Adlerian psychology are so powerful for ADHDers struggling with rejection sensitivity, burnout, and self-doubt. From radical self-acceptance to learning how to separate your responsibilities from others’ reactions, this episode is a must-listen for anyone ready to stop people-pleasing and start building real confidence, on their terms.

Tired of tweaking instead of launching? In this ADHD-ish episode, Diann Wingert reveals why “good enough” is more than enough—and how to actually finish what you start using her Completion Compass.

In this compelling episode of the ADHD-ish Podcast, Diann Wingert dives into justice sensitivity—a trait many ADHD entrepreneurs carry quietly and intensely. Learn how to turn your fierce sense of fairness into a values-driven brand, connect with aligned clients, and avoid the emotional burnout that comes with caring a lot. With Diann’s 3-part framework, you’ll discover how to channel your passion without draining your power—and why neurodiverse businesses that give a damn are exactly what the world needs.

Struggle to start, stop, or switch in your biz? You’re not broken—just ADHD-ish. In this kickoff to The Momentum Series, learn how to ditch perfection, embrace messy starts, and finally get moving with strategies that actually stick.

In this inspiring ADHD-ish Podcast episode, Diann Wingert and brand strategist Jess Malli Mercier explore how creative entrepreneurs can redefine productivity, embrace rhythm over rigidity, and use collaboration as a tool for transformation. They discuss why an ADHD diagnosis is optional, but self-understanding is essential—and how building a brand (and business) that reflects your truest self leads to real work-life harmony. Whether you’re sprinting through inspiration or slowing down for self-care, there’s a better way to create, heal, and thrive.

Struggling with people-pleasing and rejection sensitivity? Unpack lessons from The Courage to Be Disliked for the neurodivergent mind. Find freedom in self-acceptance, better relationships, and living authentically. Listen now!

In this episode of the ADHD-ish Podcast, Diann Wingert breaks down how cognitive biases—like optimism bias, fundamental attribution error, and the sunk cost fallacy—shape the way ADHD entrepreneurs make decisions. With insights from Vicky Tan’s Ask This Book a Question, Diann offers a practical framework to spot these sneaky patterns, rethink your choices, and build a business that’s both bold and intentional. If your big ideas often outpace your outcomes, this episode will help you pause, pivot, and reframe with clarity.