Are you an expert or professional looking to unlock your full potential? Have you considered becoming a thought leader or are others already thinking of you as one? Becoming a thought leader could open up a world of opportunity for you and allow you to share your expertise with a wider audience. But what are the advantages of becoming a thought leader? In this blog, I will be discussing the definitions of experts, professionals, and thought leaders. I’ll also be outlining the identity...

After a lifetime of conforming to the expectations of others and having her creative ideas dismissed because she was "just the assistant," Jancina Dyer refused to give up on her big vision and embarked on an entrepreneurial journey of self-discovery and success. 

While most leaders in the beauty industry are half her age, Jan Dyer is just getting started as the founder, owner, and CEO of the Colorado Lash Company. She is a misfit entrepreneur, driven by passion and purpose, who left a...

Do you remember going to the mall?  Do you even remember malls?  Well, I do and one of the things I remember best is this: the only way to enter one of the big department stores was to go through the bright and shiny cosmetics department, full of “beauty advisors” with brushes and sponges in hand, dying to make you over in the latest fashion shades.  And who could resist?  

"There's nothing like seeing another woman sitting on the high stool and getting...

Are you a solopreneur or small business owner who is interested in crafting a customer journey to connect with prospective clients? If so, you’re in the right place! In this blog, I share my recent conversation with copywriter and copy coach, Erin Ollila who shares her strategies for unlocking your copywriting potential by creating an intentional strategy for connecting with your best-fit clients through the power of copy. Copy that resonates with customers can help to increase...

Are you an entrepreneur with ADHD looking for ways to leverage it for success? As someone who is both a licensed psychotherapist and an entrepreneur with ADHD, I know first-hand how challenging it can be to navigate this condition and still achieve success. But, it is possible. In this blog, I will outline 3 key steps to identifying and leveraging your strengths, managing your weaknesses, and cultivating resilience to achieve success as an entrepreneur with ADHD. Whether you have been...

This interview was a fun experiment in co-hosting with Elyse Archer, sales coach and host of the She Sells Podcast.  Elyse and I connected online and knew we wanted to interview each other on the subject of limiting beliefs, but we were experiencing some scheduling challenges until Elyse suggested that we record once, interview each other and release the finished episode on both of our podcasts.  Entrepreneurship is all about taking risks and trusting your intuition, so I said yes...

If you're looking to become a recognized expert or thought leader, this episode will show you how to maximize your credentials, expertise, and professional networks to get there. Unlock the secrets to establishing yourself as a thought leader by leveraging your connections.

"The term expert has really evolved in the last few years. It has gone from the definition of a person who has extensive knowledge and ability based on research, experience, education, occupation in a particular field to...

Are you a business owner looking for a way to stand out with your marketing strategies and struggling to balance your own personal values with the demands of the marketplace? In this blog, I'll outline how Claudia Schalkx helped me to overcome these challenges by identifying my strengths, setting boundaries, and following my values. Claudia is a consultant and coach with a passion for helping others create and execute successful marketing strategies. She has become an invaluable source of...

Erin Ollila is an experienced writer and copywriter with an MFA in creative writing and a background in mental health. She is passionate about understanding human nature and using her expertise to help people make informed decisions about their businesses, especially in the words they choose and use to convey who they are, what they do, and the clients they are best suited to work with.  In other words, copywriting.  

Erin knows that the key to engaging copy is to speak to the...

Are you a female business owner feeling overwhelmed and confused in this ever-changing business landscape? Have you been promised the world by business coaches and strategists, only to be left in the dust, unsupported, and without the results you wanted? It's 2023, and the crisis of confidence among female business owners is real.

The marketing messages that tell us that success is easy and fast with business ownership are a lie. Many of us are struggling to understand the changing economy...