If your business feels chaotic, this episode shows how ADHD traits shape company culture and gives a framework to fix it. Listen now to assess what’s working, correct what’s not, and build a business that supports your brain.

After more than five years and 300 episodes of the ADHD-ish Podcast, I've learned some hard truths about ADHD entrepreneurship that need to be said out loud. First: your self-doubt isn't wisdom, it's trauma. Entrepreneurs with ADHD often fall into cycles of overthinking, paralyzed by the need to anticipate every outcome. But ADHD entrepreneurship requires self-trust—making intuitive guesses and course-correcting when you get it wrong. Second: there's no magic pill. What most of us seek is a way to avoid discomfort, not solutions. True growth in ADHD mindset and motivation comes from building the capacity to do hard things, not from finding tools that make those things disappear. Third: your ADHD is not a get-out-of-jail-free card. There's a difference between "ADHD explains my challenge" and "ADHD excuses me from figuring this out." Stop the overthinking, refuse to apologize for who you are, and remember: imperfect action beats perfect planning every time. This is the foundation of sustainable ADHD mindset and motivation.

Joy is a strategy, not a reward. Join Diann Wingert and Dr. Alexis Hope to learn how intentionally designing joy fuels dopamine, creativity, and resilience. Listen now and start building meaningful momentum at work and life.

If you've ever lost a million-dollar idea somewhere between the shower and your notes app, you're experiencing one of the core adhd memory challenges entrepreneurs face. Working memory isn't just short-term memory—it's your brain's scratch pad, responsible for actively holding and manipulating information. For ADHD brains, it's like running heavy software on outdated hardware. Traditional adhd brain training approaches focus on strengthening the brain, but the evidence shows limited real-world impact. Here's the tough pill: you can't dramatically expand your working memory capacity through adhd brain training alone. But understanding your adhd strengths and struggles means recognizing when to stop relying on willpower and start building external systems. The real power move is reducing the load on your working memory and building systems that do the heavy lifting. When you externalize your business systems out of necessity, you actually get a competitive edge: your business becomes more scalable, reliable, and ready to grow. Your working memory may be limited, but your potential for success isn't.

ADHD follow-ups fail because commitments live everywhere, not in one system. This executive function struggle erodes credibility and self-trust. Listen now to learn a simple way to capture promises and follow through.

Pop-up offers aren't just mini-discounts—they're unique, time-limited packages that emerged from a classic ADHD novelty seeking impulse: the irresistible urge to act on a creative idea. This conversation with copywriter and ADHD entrepreneur Erin Ollila demonstrates why neurodiversity is good for business, showcasing how mini offers for small business marketing can serve both clients and entrepreneurs' brains. For ADHD business owners, pop-up offers provide immediate gratification and variety, combating the energy drain that accompanies longer-term projects while satisfying ADHD novelty seeking tendencies. These bite-sized service options deliver quick wins without requiring months of prep—perfect mini offers for small business marketing. By packaging skills already used in client work, you deliver strategic roadmaps that provide lasting results. This adventurous, iterative approach is a hallmark of ADHD entrepreneurship: embrace experimentation, don't personalize the bumps, and always be ready to pivot. Smart pop-up offers prove why neurodiversity is good for business by transforming neurodivergent traits into competitive advantages.

Celebrate episode 300 of ADHD-ish with a bold, unfiltered conversation on entrepreneurship with ADHD. Expect real struggles, honest wisdom, and powerful takeaways. Listen now if you want truth over hype and growth that actually sticks.

If you're an entrepreneur with ADHD, chances are you've lost count of the nights you've stared at your computer, debating whether to add "just one more thing" to a project that's already good. Understanding how ADHD strengths and struggles make you stronger is essential for breaking this cycle. In this episode, ADHD entrepreneur coach Diann Wingert dives into a rarely discussed pattern: never knowing when you've done enough. This chronic uncertainty leads to overdelivering, overworking, and an endless hunt for "safe" territory—a direct path to ADHD burnout. The urge to keep working isn't about ambition; it's about an internal meter that doesn't know where to stop. Diann presents the "Enough Already" framework—five steps to recalibrate your inner meter and prevent ADHD burnout. Redefining "enough" isn't about lowering standards—it's about staying in the game long enough for your excellence to compound. As ADHD entrepreneur coach Diann Wingert says, "Exhaustion isn't strategy—sustainability is." Every hour you over-polish is energy stolen from future growth.

Stop fighting your brain’s "mental scratchpad." Host Diann Wingert explores why working memory—not just time blindness—stalls ADHD entrepreneurs. Learn to replace frustration with automation and external systems by subscribing to the ADHD-ish Podcast today.

Dr. Dante coined the term "neurobaddies" on TikTok to rebrand neurodivergent women as beautifully unique and admirably strong. He insists that traits like honesty, hyperfocus, and authentic passion make neurodivergent women exceptional—not just in relationships, but in communication and leadership. But years of negative feedback create internalized doubts. For ADHD women, emotional sensitivity is a hallmark—we experience intense emotions, react sharply to rejection, and struggle with regulation. We rarely do things by halves: "I refer to it as being full ass or no ass." This relentless drive fuels entrepreneurial success but also creates vulnerability. Narcissists are drawn to our empathy, honesty, and willingness to overlook red flags. Hyperfocus and the tendency to self-blame make us especially susceptible. Healing demands reclaiming the neurodivergent narrative, not waiting for permission from neurotypicals. The neurodivergent edge isn't just about surviving challenges—it's about reshaping the conversation and building businesses where different truly means better.

Discover how Erin Ollila turns ADHD-driven impulses into strategic "pop-up offers" to fill her calendar. Learn to leverage your creative bursts and give yourself permission to experiment. Listen to the full episode now to master this strategy.

At this time of year, it's hard to miss the avalanche of content urging us to plan, journal, set goals, and envision our dream year ahead. Vision boards, 90-day planners, accountability workshops—everywhere you look, someone has a new system. But for ADHD brains, all that noise leads to guilt, overwhelm, and a nagging sense of inadequacy. Here's the truth: those frameworks were created for brains that operate consistently. ADHD brains operate on peaks and valleys of interest and energy. Forcing yourself to fit that mold won't make you more productive—it just makes you feel like shit. Try something radically different: create three simple lists reflecting on Energy, Money, and Time. What gave you energy versus what drained you? What actually made you money versus what you thought should be profitable? When are you truly at your best? Then comes the bold move: subtraction. Let go of draining clients, offers you despise, and projects you never started. This anti planning approach isn't a typical plan—it's an advantage.

If “above and beyond” keeps leading to burnout, this episode is for you. We explore how safety, self-worth, and ADHD-ish wiring distort your enoughness meter and what sustainability actually requires. Tune in to build a business that does not cost you yourself.

If your brain is a non-stop idea generator but you struggle to choose which ideas to pursue or actually finish what you start, you're not alone. ADHD entrepreneurs tend to be natural polymaths—individuals with both breadth and depth of expertise across many areas. The challenge isn't the ideas themselves; it's transforming brilliant concepts into real-world impact. Guest Sarah shares her Capture-Connect-Structure-Iterate-Express-Reflect framework for wrestling with creative chaos, using AI tools like ChatGPT and Claude as digital thought partners. One of the most powerful secrets? Radical self-acceptance and boundary-setting. Instead of trying to fix ADHD traits, lean hard into your passions and hyperfocus, offloading tasks you're not naturally equipped for. As Diann says: "If I'm too much, go find less." Stop shaming yourself for your energy, creativity, and wild ideas. Build frameworks, protect your bandwidth, and your brilliant ideas will finally get their moment in the world.

Unleash your "neuro baddie" energy! Diann and Dr. Dante reframe ADHD traits as high-octane assets for business and love. Stop masking, break toxic cycles, and own your edge. Ready to claim your brilliance?

Entrepreneurship is often painted as the ultimate destination for creative, rebellious ADHD minds. But this "one-size-fits-all" message is damaging and misleading. Entrepreneurial traits don't guarantee entrepreneurial success—and pushing everyone with ADHD into this mold leaves many feeling burnt out or broken. Enter intrapreneurship: bringing entrepreneurial energy inside existing organizations. The innovators who developed Gmail at Google or invented the Post-It Note at 3M weren't CEOs—they were employees with infrastructure, resources, and support. Intrapreneurial roles let you channel creativity, solve problems, and create impact without sacrificing the stability and structure that helps many ADHD brains actually thrive. There's no shame in prioritizing stability or thriving within the right organization. You're not settling—you're being strategic and intentional about creating conditions where you can thrive. That's what neurodiversity in business should really look like.

Done with vision boards, hustle culture, and exhausting goal-setting? Discover a simple, compassionate, ADHD-friendly year-end inventory to see what energized you, what paid you, and what to let go of. Listen now and reset with clarity.

On episode #292 of the ADHD-ish Podcast, Diann Wingert sits down with Cat Orsini to explore a radically different approach to lead generation—one rooted in neurodiversity, authenticity, and relationship-first thinking. Drawing from her lived experience with ADHD, autism, and trauma, Cat challenges the idea that automation has to feel cold or transactional. Instead, she shows how thoughtful systems can support follow-up, reduce executive-function strain, and free up energy for genuine human connection. By mapping interactions, leaning into pattern recognition, and practicing radical self-acceptance, Cat demonstrates how entrepreneurs can stop chasing leads and start attracting aligned opportunities. Her approach proves that when customer relationship marketing is built to fit neurodivergent brains, it becomes not just easier—but far more effective.

Host Diann Wingert and guest Sarah Dowd tackle the "burden of creativity." Learn to master your ADHD brain, manage multiple businesses, and turn overwhelming ideas into structured success. Listen now to stop drowning and start executing!

Steph Cottrell’s story is a powerful example of how quickly burnout can creep in for ADHD entrepreneurs—and how transformative it can be to pause, reassess, and redefine success. What began as a plan to scale her thriving marketing and web development business turned into an eye-opening realization about uneven collaborations, hidden labor, and the toll of unclear boundaries. With guidance from an ADHD-informed business strategist coach, Steph confronted the patterns that were draining her energy and rebuilt her business model around clarity, agency, and true fulfillment. When the sudden loss of her father reshaped her priorities, she chose to restructure her work to be flexible and “interruptible,” allowing her to support her family without sacrificing her business. Her journey shows that success isn’t about doing more—it’s about aligning your business with your values, protecting your energy, and giving yourself permission to choose what genuinely feels right.