Entrepreneurship with ADHD often means navigating challenges while uncovering unique strengths that can transform the way we do business. In this episode, Iris Goldfeder shares how she leverages her ADHD traits as entrepreneurial superpowers. From hyperfocus and systems thinking to strategic listening and authenticity, Iris demonstrates how neurodivergent strengths can fuel creativity, innovation, and stronger client relationships.

One of her most powerful insights lies in the concept of client fit—choosing to work only with clients who align with her values and business vision. By embracing authenticity, even if it means walking away from misaligned opportunities, she’s built a practice rooted in integrity and sustainability. Iris’s approach reminds us that success isn’t just about hard skills or scaling faster—it’s about cultivating courage, empathy, and emotional intelligence to create partnerships that thrive. For neurodivergent entrepreneurs, these qualities aren’t just helpful; they’re essential tools for building meaningful, lasting businesses.

Discover how Mina Raver turned neurodivergence into innovation, creating Better CEO—the first adaptive productivity app for ADHD entrepreneurs. Tune in to hear her journey and game-changing insights!

For ADHD solopreneurs and small business owners, the inbox can quickly become a trap—a place where urgency and novelty hijack focus and derail productivity. Emails feel important, but in reality, they’re often just other people’s priorities. With ADHD, the brain craves stimulation, making constant email checking a hard-to-break cycle that drains energy and executive functioning.

In this post, I share simple, ADHD-friendly inbox organization strategies that shift your relationship with email from reactive to intentional. From scheduling specific check-in times, to using folders, templates, and autoresponders, these strategies help you set boundaries, protect deep work time, and reduce task-switching fatigue. The goal isn’t just inbox zero—it’s reclaiming your time, focus, and confidence as a business owner. Because when you stop letting emails run your day, you finally create the space to focus on what matters most.

Struggling to lead your team as a neurodivergent business owner? This week, we dive into Kirsten Beukes' journey, revealing how understanding her ADHD transformed her practice. Discover practical strategies to reduce burnout, increase joy, and lead effectively by doing less, not more.

For solopreneurs, running a business isn’t just about selling a service—it’s about standing for something bigger. This blog dives into how adopting a business transformation strategy can turn your business into a revolution rooted in purpose, passion, and impact. Drawing inspiration from consultant Rochelle Moulton’s insight that “a revolution begins with an idea for change you’re willing to lead,” the piece explores how small business owners can transform from self-starters into thought leaders through alignment, experimentation, and authenticity. From embracing your “genius zone” to narrowing your niche, facing fear, and cultivating genuine community, this approach reframes transformation as a creative and deeply personal process. Through my own experience as a neurodivergent coach and host of ADHD-ish, I’ve learned that revolutions aren’t about chaos—they’re about clarity, courage, and connection. When you align your purpose with your business, you don’t just work for profit—you work for change.

Discover how ADHD strengths can be a business advantage! Marketing strategist Iris Goldfeder shares how empathy, systems thinking, and authenticity fuel her agency’s success.

Disappointment hits differently when you’re an ADHD entrepreneur—it’s louder, heavier, and often tangled up in time blindness and perfectionism. This blog explores why that happens and how to bounce back faster. From the emotional amplifier effect and the time blindness tax to the hyperfocus paradox, understanding these patterns is the first step toward resilience. Learn how to build scaffolding systems, automate tasks, and design visual workflows that anchor your focus. Discover how energy management and the “Minimum Viable Day” approach can keep your business moving even on low-focus days. And most importantly, explore how self-compassion, time buffering, and proactive communication can turn disappointment into a growth strategy. Managing ADHD in business isn’t about avoiding failure—it’s about designing supports that make success sustainable.

ADHD brain hijacked by email? We decode the dopamine rush, reveal focus-killing habits, and offer strategies to reclaim your time. Tune in and learn email management for ADHD.

Brittany Herzberg’s journey—from massage therapist to SEO copywriter—shows how powerful curiosity can be in shaping a business that feels authentic and sustainable. Instead of forcing herself into a narrow niche, she followed the threads of what fascinated her: caring for people, storytelling, and the connection between SEO and copywriting. Her willingness to explore led her to a marketing SEO strategy that blends social proof, narrative, and searchability in a way only she could create. For female entrepreneurs, her story is a reminder that curiosity is not chaos—it’s clarity. When you follow what genuinely interests you, you uncover opportunities that align with your strengths and build a business that grows with you, not against you.

Is your solo business just a job, or a movement? Join us as we explore mission-driven entrepreneurship with brand strategist Rochelle Moulton. Discover how passion and purpose can fuel a revolution of positive change through your work.

Decision-making as an ADHD entrepreneur often swings between speedboat impulsivity and anchor-level overthinking. Without external structure, even small choices can feel high stakes, pushing us into rushing or researching ourselves into burnout. Using a traffic-light framework—green for low-impact decisions, yellow for moderate ones, and red for major choices—creates clarity, limits research, and breaks the cycle of ADHD overthinking. With time boundaries, confidence benchmarks, and personal rules around when and how you decide, you can build decision-making momentum without stress. Every decision becomes data, not judgment—fueling smarter choices and a more resilient business.

ADHD and entrepreneurship can be a tough combo—missed deadlines, overload, and constant disappointment. Learn why it happens and ADHD-friendly strategies to stay on track. Don't forget to grab the free guide!

If you're waiting for motivation to strike before taking action, you might be stuck in a self-sabotaging cycle. In my conversation with Risa Williams, psychotherapist and productivity expert, we explored how procrastination sneaks into our lives—whether through "halfway drift" or the illusion that we need to feel motivated before we begin. Risa's "task intensity meter" offers a fresh approach to managing energy and avoiding burnout, challenging the toxic hustle culture that keeps so many entrepreneurs overwhelmed. By breaking tasks into small, manageable steps and celebrating progress, we can cultivate sustainable success without sacrificing well-being.

Brittany grew up around entrepreneurship but feared the instability. Hear how she overcame her hesitations, embraced her ADHD-ish traits, and built a thriving online business through curiosity and constant pivoting.

ADHD isn’t just about challenges—it comes with powerful strengths that can be game-changers in business. From heightened emotional intelligence to intuitive problem-solving, ADHD entrepreneurs often excel in areas that others struggle with. Whether it’s the ability to spot patterns before they emerge, break down complex ideas into digestible concepts, or stay cool under pressure, these gifts can set you apart in your field. By recognizing and harnessing these strengths, you can transform the way you work, connect, and innovate. It’s time to stop seeing ADHD as a limitation and start embracing it as your business superpower.

Running a business with ADHD can feel chaotic, but simple strategies can improve decision-making and confidence. Learn how to override impulsivity, overthinking, and self-doubt. Listen now and grab the free guide!

Inclusivity isn’t just a buzzword—it’s a business imperative. In my conversation with Meg Brunson, we explored the power of “designing for the edges,” a principle that prioritizes accessibility for those who need it most while benefiting a broader audience. Meg shared her journey from Facebook ads to a more holistic and ethical marketing approach, emphasizing the importance of aligning business practices with personal values.

We discussed practical strategies for making digital content more accessible, like using Camel Case in hashtags, ensuring large and accurate captions, and leveraging color contrast checkers. Meg also touched on the ethical challenges of marketing, including the importance of transparency and the delicate balance of expanding accessibility without unintentionally misleading audiences.

Her entrepreneurial journey—shaped by her experiences living in an RV, working with the deaf community, and navigating business with ADHD—offered powerful insights into the intersection of inclusivity and business success. For female entrepreneurs, Meg’s approach is a reminder that true impact comes from creating spaces where everyone can engage fully.

Discover how to overcome task avoidance and maximize productivity with Risa Williams, best-selling author, therapist and productivity coach, as she shares transformative strategies from her bestselling book The Procrastination Playbook.

Anne Levine’s remarkable journey from therapist to coach is a masterclass in resilience and reinvention. Like many female entrepreneurs, Anne faced the challenge of defining a new professional identity while navigating the habits of her past roles. Her experience underscores the importance of leveraging past successes as stepping stones, not shackles, and aligning your work with your unique strengths.

Through our work together, Anne refined her "inner compass," gained clarity on her goals, and developed strategies to create lasting change for her clients. Her story is a powerful reminder for solopreneurs: authenticity and self-definition are the keys to building a legacy that resonates and endures in a saturated coaching industry.

Explore 7 key ADHD strengths and actionable strategies to transform them into powerful business assets in this insightful episode of ADHD-ish with Diann Wingert.