ADHD-ish ™ Blog: Most business advice about ADHD product launch viral growth assumes a linear path: build a product, market it strategically, scale thoughtfully, celebrate. What it doesn't prepare you for is the moment demand outpaces every system you have, every boundary you thought you'd set, and every reasonable expectation you brought to the table. That's the conversation nobody is having—and the one that matters most for neurodivergent entrepreneurs who create from lived experience rather than market research.

ADHD-ish ™ Blog: My client, Kim Van Lue, is an executive coach whose journey through consulting, corporate roles, and a deepening awareness of her own ADHD-ish tendencies provided critical insight into what it means to craft a truly ADHD sustainable business as a neurodivergent professional.

ADHD-ish ™ Blog: I've spent years getting to know incredible entrepreneurs, experts, and creatives with ADHD traits, but every so often a conversation truly changes the way I see the intersection between ADHD, storytelling, business, and identity. Brand strategist Kristina Flynn introduced me to one of those transformative moments. As a super-curious human, nothing excites me more than digging into the whys beneath the hows—especially when it comes to ADHD personal branding and the stories we tell ourselves about who we are and the value of what we do in our business or craft.

ADHD-ish ™ Blog: When I reflect on some of the things I’ve said yes to in my business, I have to laugh at why I called them decisions at all. Some were genuine strategic moves, others were leaps of faith, and many were simply dopamine-fueled impulse I called intuition. In this post, I'm exploring a distinction that's become the core of my work—the difference between options and opportunities—and more importantly, why ADHD decision making, especially for entrepreneurs, makes it nearly impossible to tell them apart in real time.

ADHD-ish ™ Blog: I never shy away from complexity—whether it's talking about neurodiverse brains or the new tech shaping our lives. When it came time to talk about Di AI, an ADHD AI coaching tool I created and have poured so much of myself into, I didn't want a cheerleader. I wanted a discerning, thoughtful skeptic with both feet firmly on the ground. Enter Dr. Elizabeth Meyer. As a professor, researcher, and one of my former coaching clients, Elizabeth came to this episode not as a fan, but as someone with a "love-hate" relationship with Generative AI—someone perfectly equipped to interrogate what Di AI could actually offer.

ADHD-ish ™ Blog: If you're an entrepreneur with ADHD, you already know how many "hacks," life tips, and motivational speeches we're bombarded with. They tend to sound the same: work harder, try more, get organized, plan, focus. After years doing this work with entrepreneurs like you—and, honestly, after years struggling and triumphing with my own ADHD—I've learned that what actually helps us isn't more willpower or better reminders. It's structural change. 

ADHD-ish ™ Blog: When I first connected with Kathryn Bird, she genuinely seemed to have it all: traveling the world, running a highly successful business, celebrated as an expert in her arena, even stopped by strangers like a celebrity. But as is so often the case with ADHDers, the external perception couldn't have been further from her internal reality. She described it as "feeling like a swan"—serene on the surface, but furiously paddling underneath, continually battling a sense of drowning in her to-do list and never earning the space to rest or enjoy personal time.

ADHD-ish ™ Blog: I've spent years challenging the narratives that surround common ADHD traits, especially in the context of entrepreneurship and business ownership. In this post, which is part four of my series, “Reframing ADHD Traits as Business Strategies”, I wanted to take a deeper look into ADHD procrastination—and the resistance and avoidance that travel alongside it—three words that have a stranglehold on many of us with ADHD, both as entrepreneurs and as individuals.

ADHD-ish ™ Blog: As the host of the ADHD-ish™ Podcast, I've had the privilege of having conversations with courageous, insightful, and truly memorable people, but my latest episode with my friend Dr. Naketa Ren Thigpen, lingers in my mind in the best possible way. Naketa has worn many professional hats—the therapist's hat, the coach's hat, the transformational speaker and consultant's hat—and beneath each is an unwavering devotion to strengthening relationships in both life and business.

ADHD-ish ™ Blog: As an ADHD entrepreneur coach I find myself returning to one deceptively simple question when I work with business owners who have ADHD: “Do you actually enjoy the way you make your most reliable income?” Not just how much you make, but the day-to-day, month-to-month rhythm of the work itself.

ADHD-ish ™ Blog: My recent guest, Paul Pape, owner of Gamify Business, absolutely fits that bill. As someone who thrives at the intersection of creativity, entrepreneurship, and neurodivergence, Paul brings a radically different—yet strangely familiar—lens to the world of ADHD business coaching, one built out of metaphor, metaphorical quests, and the joyful chaos of Dungeons and Dragons. 

ADHD-ish ™ Blog: One of my more memorable recent conversations took place with Jabari Allen, a tech consultant working at the intersection of artificial intelligence, regulated industries, and identity. As I sat across from Jabari, I could feel both the resonance and the difference in our experiences, and it was precisely this dynamic that made our conversation so rich. Working with him as a business strategy coach has taught me as much as I've believe I’ve taught him.

ADHD-ish ™ Blog: In a recent episode, I was joined by Dani Donovan, whose Anti-Planner has become nothing less than a cult favorite within the ADHD community. If you don't already know Dani Donovan, you're missing out on a rare voice—irreverent, empathetic, and staggeringly honest about the intersections between creative work, living with ADHD, and the all-too-frequent heartbreaks of small business ownership.

ADHD-ish ™ Blog:  On the surface, most ADHD coaches will frame time blindness as strictly a productivity problem: you're late, you miss deadlines, you forget about appointments, and then scramble to make up for it with timers, color-coded calendars, with a side of guilt and shame. We're told that if we just managed our time a little better, with the right set of tools, these embarrassing problems would miraculously vanish. But I have to tell you—after decades of living with ADHD, and coaching others with it, and seeing the fallout firsthand—this story is missing the most expensive line item entirely.

ADHD-ish ™ Blog:  I had the pleasure of speaking with Meg Casebolt: my trusted SEO consultant, a fellow ADHD business owner, mom, and, somewhat astonishingly, a prolific author of both fiction and nonfiction. Her approach to creative writing and neurodiversity in business offers a powerful blueprint for ADHD entrepreneurs who dream of becoming published authors.

ADHD-ish ™ Blog: Hyperfocus gets talked about as if it's some magical state that descends on us like divine inspiration, letting us crank out a week's worth of work in a single marathon session—if it happens to show up. That's the narrative so many content creators spin, describing hyperfocus as an elusive muse that must be patiently courted but never controlled. I get why it's tempting. It can feel almost mystical when you're in it, that sense of everything else fading away and ideas pouring out faster than you can capture them. 

Avigail’s perspective on this issue is unique and invaluable. As someone who specializes in helping ADHD entrepreneurs find and integrate the right kind of support, she's seen both sides: the client desperate for help but unable to articulate what they need, and the virtual assistant waiting passively for instructions that never come.

A profitable business when you have ADHD is not the one that generates the biggest top-line revenue number. It's the one that produces a life you can actually live with while you run it. If you've ever hit a quarter where the bank balance looked great, and you felt like a husk, you already know the standard definition of profit isn't measuring the right thing.

If you're busy all the time, working harder than ever, and somehow still not making the kind of money that should follow from this level of effort, the reason is almost always the same. Your business is too complicated. Right-sizing a business with ADHD is not about doing less. It is about identifying which complexity is doing real work and which is just sitting in your calendar, consuming attention.

If you already suspect or know you're undercharging, this post won't tell you to value yourself more, charge what you're worth, or do a money-mindset meditation. ADHD entrepreneurs undercharge for reasons that have almost nothing to do with self-worth and almost everything to do with how our brains are wired.