Dr. Dante coined the term "neurobaddies" on TikTok to rebrand neurodivergent women as beautifully unique and admirably strong. He insists that traits like honesty, hyperfocus, and authentic passion make neurodivergent women exceptional—not just in relationships, but in communication and leadership. But years of negative feedback create internalized doubts. For ADHD women, emotional sensitivity is a hallmark—we experience intense emotions, react sharply to rejection, and struggle with regulation. We rarely do things by halves: "I refer to it as being full ass or no ass." This relentless drive fuels entrepreneurial success but also creates vulnerability. Narcissists are drawn to our empathy, honesty, and willingness to overlook red flags. Hyperfocus and the tendency to self-blame make us especially susceptible. Healing demands reclaiming the neurodivergent narrative, not waiting for permission from neurotypicals. The neurodivergent edge isn't just about surviving challenges—it's about reshaping the conversation and building businesses where different truly means better.

At this time of year, it's hard to miss the avalanche of content urging us to plan, journal, set goals, and envision our dream year ahead. Vision boards, 90-day planners, accountability workshops—everywhere you look, someone has a new system. But for ADHD brains, all that noise leads to guilt, overwhelm, and a nagging sense of inadequacy. Here's the truth: those frameworks were created for brains that operate consistently. ADHD brains operate on peaks and valleys of interest and energy. Forcing yourself to fit that mold won't make you more productive—it just makes you feel like shit. Try something radically different: create three simple lists reflecting on Energy, Money, and Time. What gave you energy versus what drained you? What actually made you money versus what you thought should be profitable? When are you truly at your best? Then comes the bold move: subtraction. Let go of draining clients, offers you despise, and projects you never started. This anti planning approach isn't a typical plan—it's an advantage.

If your brain is a non-stop idea generator but you struggle to choose which ideas to pursue or actually finish what you start, you're not alone. ADHD entrepreneurs tend to be natural polymaths—individuals with both breadth and depth of expertise across many areas. The challenge isn't the ideas themselves; it's transforming brilliant concepts into real-world impact. Guest Sarah shares her Capture-Connect-Structure-Iterate-Express-Reflect framework for wrestling with creative chaos, using AI tools like ChatGPT and Claude as digital thought partners. One of the most powerful secrets? Radical self-acceptance and boundary-setting. Instead of trying to fix ADHD traits, lean hard into your passions and hyperfocus, offloading tasks you're not naturally equipped for. As Diann says: "If I'm too much, go find less." Stop shaming yourself for your energy, creativity, and wild ideas. Build frameworks, protect your bandwidth, and your brilliant ideas will finally get their moment in the world.

Entrepreneurship is often painted as the ultimate destination for creative, rebellious ADHD minds. But this "one-size-fits-all" message is damaging and misleading. Entrepreneurial traits don't guarantee entrepreneurial success—and pushing everyone with ADHD into this mold leaves many feeling burnt out or broken. Enter intrapreneurship: bringing entrepreneurial energy inside existing organizations. The innovators who developed Gmail at Google or invented the Post-It Note at 3M weren't CEOs—they were employees with infrastructure, resources, and support. Intrapreneurial roles let you channel creativity, solve problems, and create impact without sacrificing the stability and structure that helps many ADHD brains actually thrive. There's no shame in prioritizing stability or thriving within the right organization. You're not settling—you're being strategic and intentional about creating conditions where you can thrive. That's what neurodiversity in business should really look like.

On episode #292 of the ADHD-ish Podcast, Diann Wingert sits down with Cat Orsini to explore a radically different approach to lead generation—one rooted in neurodiversity, authenticity, and relationship-first thinking. Drawing from her lived experience with ADHD, autism, and trauma, Cat challenges the idea that automation has to feel cold or transactional. Instead, she shows how thoughtful systems can support follow-up, reduce executive-function strain, and free up energy for genuine human connection. By mapping interactions, leaning into pattern recognition, and practicing radical self-acceptance, Cat demonstrates how entrepreneurs can stop chasing leads and start attracting aligned opportunities. Her approach proves that when customer relationship marketing is built to fit neurodivergent brains, it becomes not just easier—but far more effective.

Steph Cottrell’s story is a powerful example of how quickly burnout can creep in for ADHD entrepreneurs—and how transformative it can be to pause, reassess, and redefine success. What began as a plan to scale her thriving marketing and web development business turned into an eye-opening realization about uneven collaborations, hidden labor, and the toll of unclear boundaries. With guidance from an ADHD-informed business strategist coach, Steph confronted the patterns that were draining her energy and rebuilt her business model around clarity, agency, and true fulfillment. When the sudden loss of her father reshaped her priorities, she chose to restructure her work to be flexible and “interruptible,” allowing her to support her family without sacrificing her business. Her journey shows that success isn’t about doing more—it’s about aligning your business with your values, protecting your energy, and giving yourself permission to choose what genuinely feels right.

Small business ownership often feels like gambling—especially for ADHD-ish entrepreneurs navigating endless tactics, programs, and quick fixes. Jessica Lackey’s work highlights a simple truth: strategy starts with clarity, not more courses. These five essential questions—what business you're running, what stage you’re in, the impact you want, the responsibility you’re willing to hold, and what “enough” truly means—cut through noise and bring you back into agency. With intention, structure, and honest self-inquiry, you can build a business that fits your capacity, your brain, and your definition of success.

ADHD entrepreneurs are masters at starting strong and losing steam fast, especially when the initial excitement fades and routine takes over. That drop in stimulation can make even your most successful offer feel heavy, confusing you into thinking it’s the wrong path. In reality, it’s often just dopamine dysregulation—not a business crisis. This episode explores the PROOF framework to help you decide whether to refresh an offer or release it entirely, giving you a clear way to separate shiny-object impulses from strategic decisions. You’ll learn how to build rotation, add variety, use constraints creatively, and delegate the draining parts so your business can stay profitable and engaging for your ADHD brain.

ADHD has long been framed as a dopamine problem, but embodied neuroscience paints a far more complex—and empowering—picture. In this episode, Dr. Miguel Toribio-Mateas explains why ADHD isn’t just happening in the brain, but across the entire mind-body system. From gut-brain chemistry to interoception, movement, intuition, and emotional regulation, ADHD shows up through signals that most adults have been conditioned to ignore. Instead of trying to “fix” yourself with productivity tools, this conversation invites you to rebuild self-trust, tune into your body’s cues, and support your brain through rest, nourishment, and nervous system regulation. You’ll walk away with a deeper understanding of how ADHD actually works—and why honoring your rhythms is the key to thriving.

Running a business with ADHD can feel like walking through an emotional minefield—criticism, time pressure, and uncertainty can all hit harder when your brain processes emotions more intensely. But emotional reactivity isn’t weakness—it’s wiring. In this episode, discover the SPACE Framework, a powerful system designed to help ADHD entrepreneurs manage stress, regulate emotions, and recover from dysregulation faster. You’ll learn to spot triggers before they escalate, pause effectively, act with intention, clear the air with accountability, and evolve your systems for resilience. These emotional regulation ADHD tools offer practical coping skills for anxiety and overwhelm, helping you shift from reactive to regulated while staying authentic, professional, and grounded.

ADHD isn’t just about focus—it’s about the habits that quietly shape how your brain functions day after day. In this powerful conversation with ADHD coach Alan P. Brown, we uncover the everyday behaviors that sabotage your energy, focus, and mood, from sugar crashes to revenge bedtime procrastination. You’ll learn why sugary snacks and late-night screen time drain your brain power, and how small shifts—like prepping protein-rich snacks, celebrating micro-movements, and improving sleep hygiene—can dramatically enhance your executive functioning. With realistic, science-backed strategies, this guide shows how to build adhd healthy habits wellness that actually fit your lifestyle. The goal isn’t perfection—it’s getting 1% better every day, with compassion and consistency.

In a business culture obsessed with “more,” neurodivergent entrepreneurs can find freedom, clarity, and consistency by doing less—through one signature offer that captures the full depth of their genius. This blog explores why the old “offer suite” model often leads to burnout and confusion, especially for ADHD business owners juggling executive function limits. Multiple offers don’t just multiply income opportunities—they multiply decisions, marketing plans, and emotional strain. By shifting to a singular, focused offer, you simplify operations, refine your messaging, and amplify your results. You’ll learn how to build flexibility within your offer through pacing and payment options, how to price based on capacity, and how to streamline your marketing so every message points to one powerful transformation. The result? Less chaos, more clarity, and a business that fits your brain—and your life.

For many ADHD and neurodivergent professionals, success in business often comes with an invisible cost: the effort of masking. What’s often misunderstood as a conscious choice to “fit in” is, for most, a deeply ingrained survival mechanism—learned early and performed instinctively. In this blog, we explore what it means to live and work authentically in a world designed around neurotypical expectations. Through my conversation with ADHD coach and entrepreneur Ron Sosa, we delve into the realities of unmasking, intersectionality, and redefining productivity on your own terms. Ron’s story—spanning early misdiagnosis, identity discovery, burnout, and resilience—reveals how authenticity is rarely linear, but always powerful. From the tension between “superpower” narratives and real lived struggle to the importance of self-acceptance in neurodiversity in business, this piece invites readers to reflect on what standing tall in one’s truth truly means. Because for many of us, authenticity isn’t rebellion—it’s survival.

The rise of ADHD-focused business coaching has opened new doors for entrepreneurs who think differently—but it’s also created a marketplace full of confusion and false promises. With no regulation or licensing standards, anyone can call themselves an ADHD business coach, leaving neurodivergent entrepreneurs vulnerable to generic strategies disguised as specialized help. A true ADHD business coach understands both the lived experience of ADHD and the mechanics of running a sustainable business that works with your brain, not against it. They’ll teach you how to simplify systems, amplify your natural strengths, and turn traits like hyperfocus and innovation into genuine assets. In this blog, you’ll learn what red flags to avoid, what questions to ask before hiring a coach, and how to recognize the “green lights” that signal real ADHD-aligned support. Because when it comes to your business and your brain, you deserve expertise that’s as unique as you are.

When you’re running three family businesses, balance sounds impossible—especially with an ADHD brain. But for entrepreneur and therapist CherylAnn Crego, what might look like chaos from the outside has become a masterclass in adaptability, creativity, and self-trust. With the guidance of coach Diann Wingert, CherylAnn transformed her ADHD traits—like rapid task-switching and intuitive problem-solving—into genuine superpowers. Through intentional coaching, affirmations, and the courage to let go of what no longer served her, she built a renewed sense of ADHD self-confidence and leadership. Her journey proves that late diagnosis isn’t a setback—it’s a chance to rewrite your narrative, embrace your strengths, and build a business that reflects who you truly are. For ADHD entrepreneurs juggling countless roles, CherylAnn’s story is a reminder that confidence isn’t found in control—it’s found in self-acceptance and the courage to grow through discomfort.

For ADHD entrepreneurs, traditional productivity hacks often create more frustration than focus. Our brains don’t switch tasks like TV channels—they reset like vinyl records, losing momentum with every change. That’s why the Focus Day model is such a game-changer. By structuring your week around task batching, you reduce context switching and give your brain the space to hit its flow. Whether it’s the Single Focus Scheduling model, the Essential Three, or the Split Screen approach, each option allows you to match your energy to your work instead of forcing yourself into a neurotypical system. Protecting your focus days with clear boundaries not only boosts productivity but also builds confidence and sustainability in your business. The beauty of this strategy is that it’s not about perfection—it’s about progress and creating a system that works with you, not against you.

ADHD is often misunderstood as mere distraction or restlessness, yet for women it frequently shows up in more invisible ways: emotional overwhelm, chronic masking, and a lingering sense of being misunderstood. Emotional dysregulation—the quick shifts between joy, frustration, and sadness—can complicate relationships and fuel rejection sensitivity, often leading to misdiagnosis as anxiety or mood disorders. But alongside these struggles lie remarkable strengths: curiosity, creativity, and a playful perspective that drives innovation and resilience. By naming and validating these experiences, we not only rewrite the ADHD narrative for women but also highlight the strengths that make neurodivergent minds essential in work, life, and leadership.

Ghosting can feel crushing for ADHD entrepreneurs, triggering rejection sensitivity and endless mental “open loops.” But most of the time, it’s not personal—it’s about the prospect’s circumstances, not your skills. The key is reframing ghosting as data, setting clear expectations, and closing loops for yourself with professional follow-ups and boundaries. By strengthening your pipeline, limiting rumination, and leaning on systems, you protect your energy while staying focused on what you can control. Ghosting doesn’t diminish your value; it’s just part of the process of finding the right clients.

Entrepreneurs often dream of cloning themselves to keep up with growth, but real scaling comes from pairing opposites and leveraging automation. ADHD founder Will Christiansen learned that exact “clones” only multiplied chaos, while hiring complementary talent brought balance and sustainability. His approach combines finding integrators—apprentices who thrive under visionaries—with automation that removes repetitive work, freeing up space for creativity and strategy. By letting go of what doesn’t serve and embracing systems, entrepreneurs can scale without losing their spark.

For ADHD entrepreneurs, every new business idea can feel like “the one,” igniting a rush of passion and possibility. Fueled by dopamine, this cycle of attraction, infatuation, honeymoon, and reality often leads to shiny object syndrome—abandoning projects once the excitement fades. But this isn’t a flaw; it’s how ADHD brains are wired. The key is learning when to channel that creative burst into meaningful progress and when to commit for the long haul. By “dating” your ideas, testing them as side projects, and integrating them into your existing work, you can capture the thrill of novelty while building sustainable, long-term success.