Entrepreneurial ADHD Traits Don't Always Mean You Should Start a Business
Why Intrapreneurship Might Be Your Best Strategic Move
Not every creative critical thinker with entrepreneurial traits is meant to launch and run a solo business, and, in fact, staying employed may be the most strategic and fulfilling path for some.
Introduction: Rethinking the "Entrepreneurial Brain" Narrative
Entrepreneurship is often painted as the ultimate destination for creative, rebellious minds—especially those of us with ADHD. But, this "one-size-fits-all" message can be damaging and misleading. Not every creative critical thinker with entrepreneurial traits is meant to launch and run a solo business, and, in fact, staying employed may be the most strategic and fulfilling path for some. Understanding neurodiversity in business means recognizing multiple paths to success. Let's break down why intrapreneurship matters, how you can thrive within organizations, and what honest self-assessment can reveal about your next career step.
The Myth: Entrepreneurial Traits Demand Entrepreneurship
We've built a narrative where creativity, innovation, and a disdain for "stupid rules" means you must quit your job and start a business. That story is "bullshit." Entrepreneurial traits don't guarantee entrepreneurial success—and pushing everyone with ADHD into this mold leaves many feeling burnt out, or worse, broken. Some with classic entrepreneurial traits—questioning everything, getting bored fast, hating bureaucracy—find themselves miserable amidst the chaos and uncertainty of self-employment. This narrow view of neurodiversity in business ignores valuable alternative paths.
Intrapreneurship: The Alternative Path for Entrepreneurial Brains
So, what's an intrapreneur? Coined in the 1970s by Gifford Pinchot, the term refers to people who bring entrepreneurial energy inside existing organizations. The innovators who developed Gmail at Google or invented the Post-It Note at 3M weren't CEOs—they were employees with the infrastructure, resources, and support to turn ideas into reality. The sales intrapreneur role, in particular, leverages entrepreneurial traits within established business structures.
Intrapreneurial roles let you channel creativity, solve problems, and create impact—without sacrificing the stability and structure that helps many ADHD brains actually thrive. Structure isn't the enemy of innovation; sometimes, it's the guardrail that enables breakthroughs for the creative critical thinker. This is what neurodiversity in business should really look like: multiple pathways that honor different needs.
How to Thrive as an Intrapreneur
If you feel entrepreneurial but wilt under the pressure and paperwork of running your own show, you might be an intrapreneur in entrepreneur's clothing. Here's how to express your entrepreneurial traits while staying employed:
Propose Initiatives: See a gap, fill it. Pilot new processes and show results—exactly what a sales intrapreneur does best.
Volunteer for Ambiguous Projects: Messy, cross-functional teams are your playground as a creative critical thinker.
Create Internal Systems: Document what works for you and share it to make life easier for the whole team.
Lead Without Authority: Influence doesn't require a management title—entrepreneurial traits shine through initiative.
Adopt an Ownership Mindset: Treat your role as if you own it—and observe which organizations value that initiative, creating neurodiversity in business environments where different thinking styles are assets.
Not all companies reward this approach, so notice whether your creativity as a creative critical thinker is embraced—or stifled. Find organizations with a culture of experimentation, flatter hierarchies, and a results-oriented focus that values neurodiversity in business.
When Entrepreneurship is the Right Path
Intrapreneurship isn't always the answer. If structure feels suffocating, your ideas die in committee, or a pattern of conflicts and short-lived jobs persists, self-employment may genuinely be your path. But entrepreneurship isn't just about vision and drive—it demands real risk tolerance, relentless self-management, and the ability to handle admin and feast-or-famine income without falling apart.
Consider: Do you have a financial runway? Can you manage administrative tasks (or plan to outsource them)? Do you need external deadlines and accountability? These are strategic, not moral, questions—choose based on reality, not Instagram myths. Your entrepreneurial traits can flourish in multiple contexts.
Making Strategic Choices—Not Settling
There's no shame in prioritizing stability or thriving within the right organization. The true goal for ADHD-ish entrepreneurial brains is to find the right balance of creativity, autonomy, and structure—whether that's solo, inside a company as a sales intrapreneur, or something in between. You are not broken. You are not settling. You are being strategic and intentional about creating the conditions where you can thrive. This is the real promise of neurodiversity in business—honoring how different brains work best.
Conclusion: Your Career, Your Way
Entrepreneurial traits flourish in environments beyond self-employment. The smartest, happiest careers for ADHD entrepreneurs and creative critical thinkers draw on self-awareness, acknowledge real constraints, and reject shame-based narratives. Assess honestly: Where do you do your best work? What environment supports you, and what structure do you need?
Whether you choose employment as a sales intrapreneur or entrepreneurship, make it your intentional, strategic move—because building a life that works for your brain is the only outcome that matters.
If you'd like to hear the full episode on the ADHD-ish Podcast, you can do that here.