Pop-up offers aren't just mini-discounts—they're unique, time-limited packages that emerged from a classic ADHD novelty seeking impulse: the irresistible urge to act on a creative idea. This conversation with copywriter and ADHD entrepreneur Erin Ollila demonstrates why neurodiversity is good for business, showcasing how mini offers for small business marketing can serve both clients and entrepreneurs' brains. For ADHD business owners, pop-up offers provide immediate gratification and variety, combating the energy drain that accompanies longer-term projects while satisfying ADHD novelty seeking tendencies. These bite-sized service options deliver quick wins without requiring months of prep—perfect mini offers for small business marketing. By packaging skills already used in client work, you deliver strategic roadmaps that provide lasting results. This adventurous, iterative approach is a hallmark of ADHD entrepreneurship: embrace experimentation, don't personalize the bumps, and always be ready to pivot. Smart pop-up offers prove why neurodiversity is good for business by transforming neurodivergent traits into competitive advantages.

Entrepreneurship is often painted as the ultimate destination for creative, rebellious ADHD minds. But this "one-size-fits-all" message is damaging and misleading. Entrepreneurial traits don't guarantee entrepreneurial success—and pushing everyone with ADHD into this mold leaves many feeling burnt out or broken. Enter intrapreneurship: bringing entrepreneurial energy inside existing organizations. The innovators who developed Gmail at Google or invented the Post-It Note at 3M weren't CEOs—they were employees with infrastructure, resources, and support. Intrapreneurial roles let you channel creativity, solve problems, and create impact without sacrificing the stability and structure that helps many ADHD brains actually thrive. There's no shame in prioritizing stability or thriving within the right organization. You're not settling—you're being strategic and intentional about creating conditions where you can thrive. That's what neurodiversity in business should really look like.

On episode #292 of the ADHD-ish Podcast, Diann Wingert sits down with Cat Orsini to explore a radically different approach to lead generation—one rooted in neurodiversity, authenticity, and relationship-first thinking. Drawing from her lived experience with ADHD, autism, and trauma, Cat challenges the idea that automation has to feel cold or transactional. Instead, she shows how thoughtful systems can support follow-up, reduce executive-function strain, and free up energy for genuine human connection. By mapping interactions, leaning into pattern recognition, and practicing radical self-acceptance, Cat demonstrates how entrepreneurs can stop chasing leads and start attracting aligned opportunities. Her approach proves that when customer relationship marketing is built to fit neurodivergent brains, it becomes not just easier—but far more effective.

For many ADHD and neurodivergent professionals, success in business often comes with an invisible cost: the effort of masking. What’s often misunderstood as a conscious choice to “fit in” is, for most, a deeply ingrained survival mechanism—learned early and performed instinctively. In this blog, we explore what it means to live and work authentically in a world designed around neurotypical expectations. Through my conversation with ADHD coach and entrepreneur Ron Sosa, we delve into the realities of unmasking, intersectionality, and redefining productivity on your own terms. Ron’s story—spanning early misdiagnosis, identity discovery, burnout, and resilience—reveals how authenticity is rarely linear, but always powerful. From the tension between “superpower” narratives and real lived struggle to the importance of self-acceptance in neurodiversity in business, this piece invites readers to reflect on what standing tall in one’s truth truly means. Because for many of us, authenticity isn’t rebellion—it’s survival.

Entrepreneurs with ADHD often walk a fine line between passion that propels their business forward and emotional dysregulation that can derail it. In this insightful piece, Diann Wingert explores how understanding the difference—and building the right emotional scaffolding—can turn intensity into a competitive advantage. From recognizing early warning signs to creating structures that protect your decision-making, she offers actionable strategies for thriving in business without sacrificing mental well-being. By embracing neurodiversity and mastering emotional regulation, you can transform your most intense feelings into sustainable success drivers.