ADHD and Working Memory Challenges: The Business Problem Nobody's Talking About
Stop fighting your brain’s "mental scratchpad." Host Diann Wingert explores why working memory—not just time blindness—stalls ADHD entrepreneurs. Learn to replace frustration with automation and external systems by subscribing to the ADHD-ish Podcast today.
Neurodivergent Women: Better Communication and Leadership
Dr. Dante coined the term "neurobaddies" on TikTok to rebrand neurodivergent women as beautifully unique and admirably strong. He insists that traits like honesty, hyperfocus, and authentic passion make neurodivergent women exceptional—not just in relationships, but in communication and leadership. But years of negative feedback create internalized doubts. For ADHD women, emotional sensitivity is a hallmark—we experience intense emotions, react sharply to rejection, and struggle with regulation. We rarely do things by halves: "I refer to it as being full ass or no ass." This relentless drive fuels entrepreneurial success but also creates vulnerability. Narcissists are drawn to our empathy, honesty, and willingness to overlook red flags. Hyperfocus and the tendency to self-blame make us especially susceptible. Healing demands reclaiming the neurodivergent narrative, not waiting for permission from neurotypicals. The neurodivergent edge isn't just about surviving challenges—it's about reshaping the conversation and building businesses where different truly means better.
Adding Novelty in Your Business with Pop-Up Offers
Discover how Erin Ollila turns ADHD-driven impulses into strategic "pop-up offers" to fill her calendar. Learn to leverage your creative bursts and give yourself permission to experiment. Listen to the full episode now to master this strategy.
Sustainable Business Strategy and Anti Planning Guide
At this time of year, it's hard to miss the avalanche of content urging us to plan, journal, set goals, and envision our dream year ahead. Vision boards, 90-day planners, accountability workshops—everywhere you look, someone has a new system. But for ADHD brains, all that noise leads to guilt, overwhelm, and a nagging sense of inadequacy. Here's the truth: those frameworks were created for brains that operate consistently. ADHD brains operate on peaks and valleys of interest and energy. Forcing yourself to fit that mold won't make you more productive—it just makes you feel like shit. Try something radically different: create three simple lists reflecting on Energy, Money, and Time. What gave you energy versus what drained you? What actually made you money versus what you thought should be profitable? When are you truly at your best? Then comes the bold move: subtraction. Let go of draining clients, offers you despise, and projects you never started. This anti planning approach isn't a typical plan—it's an advantage.
"Enough Already": Breaking the ADHD Pattern of Overcompensating in Your Business
If “above and beyond” keeps leading to burnout, this episode is for you. We explore how safety, self-worth, and ADHD-ish wiring distort your enoughness meter and what sustainability actually requires. Tune in to build a business that does not cost you yourself.
Stop Idea Overwhelm in Your Neurodivergent Small Businesses
If your brain is a non-stop idea generator but you struggle to choose which ideas to pursue or actually finish what you start, you're not alone. ADHD entrepreneurs tend to be natural polymaths—individuals with both breadth and depth of expertise across many areas. The challenge isn't the ideas themselves; it's transforming brilliant concepts into real-world impact. Guest Sarah shares her Capture-Connect-Structure-Iterate-Express-Reflect framework for wrestling with creative chaos, using AI tools like ChatGPT and Claude as digital thought partners. One of the most powerful secrets? Radical self-acceptance and boundary-setting. Instead of trying to fix ADHD traits, lean hard into your passions and hyperfocus, offloading tasks you're not naturally equipped for. As Diann says: "If I'm too much, go find less." Stop shaming yourself for your energy, creativity, and wild ideas. Build frameworks, protect your bandwidth, and your brilliant ideas will finally get their moment in the world.
The Neurodivergent Edge: Redefining Strength in Relationships & Business
Unleash your "neuro baddie" energy! Diann and Dr. Dante reframe ADHD traits as high-octane assets for business and love. Stop masking, break toxic cycles, and own your edge. Ready to claim your brilliance?
Entrepreneurial ADHD Traits Don't Always Mean You Should Start a Business
Entrepreneurship is often painted as the ultimate destination for creative, rebellious ADHD minds. But this "one-size-fits-all" message is damaging and misleading. Entrepreneurial traits don't guarantee entrepreneurial success—and pushing everyone with ADHD into this mold leaves many feeling burnt out or broken. Enter intrapreneurship: bringing entrepreneurial energy inside existing organizations. The innovators who developed Gmail at Google or invented the Post-It Note at 3M weren't CEOs—they were employees with infrastructure, resources, and support. Intrapreneurial roles let you channel creativity, solve problems, and create impact without sacrificing the stability and structure that helps many ADHD brains actually thrive. There's no shame in prioritizing stability or thriving within the right organization. You're not settling—you're being strategic and intentional about creating conditions where you can thrive. That's what neurodiversity in business should really look like.
The ADHD Brain's Year-End Inventory (That Has Nothing to Do With Goals)
Done with vision boards, hustle culture, and exhausting goal-setting? Discover a simple, compassionate, ADHD-friendly year-end inventory to see what energized you, what paid you, and what to let go of. Listen now and reset with clarity.
Lead Generation With ADHD: Attract, Don't Chase Relationship Marketing
On episode #292 of the ADHD-ish Podcast, Diann Wingert sits down with Cat Orsini to explore a radically different approach to lead generation—one rooted in neurodiversity, authenticity, and relationship-first thinking. Drawing from her lived experience with ADHD, autism, and trauma, Cat challenges the idea that automation has to feel cold or transactional. Instead, she shows how thoughtful systems can support follow-up, reduce executive-function strain, and free up energy for genuine human connection. By mapping interactions, leaning into pattern recognition, and practicing radical self-acceptance, Cat demonstrates how entrepreneurs can stop chasing leads and start attracting aligned opportunities. Her approach proves that when customer relationship marketing is built to fit neurodivergent brains, it becomes not just easier—but far more effective.
Chasing Butterflies: Managing ADHD Idea Overwhelm as a Serial Entrepreneur
Host Diann Wingert and guest Sarah Dowd tackle the "burden of creativity." Learn to master your ADHD brain, manage multiple businesses, and turn overwhelming ideas into structured success. Listen now to stop drowning and start executing!
Redefining Success After Loss: ADHD-Informed Support for Small Business Owner Burnout
Steph Cottrell’s story is a powerful example of how quickly burnout can creep in for ADHD entrepreneurs—and how transformative it can be to pause, reassess, and redefine success. What began as a plan to scale her thriving marketing and web development business turned into an eye-opening realization about uneven collaborations, hidden labor, and the toll of unclear boundaries. With guidance from an ADHD-informed business strategist coach, Steph confronted the patterns that were draining her energy and rebuilt her business model around clarity, agency, and true fulfillment. When the sudden loss of her father reshaped her priorities, she chose to restructure her work to be flexible and “interruptible,” allowing her to support her family without sacrificing her business. Her journey shows that success isn’t about doing more—it’s about aligning your business with your values, protecting your energy, and giving yourself permission to choose what genuinely feels right.
Why Entrepreneurial ADHD Traits Don’t Always Mean You Should Start a Business
If you’re torn between entrepreneurship and employment, this episode is your clarity moment. Listen now to discover the career path your ADHD brain may be built for.
Small Business Ownership: 5 Must-Ask Questions
Small business ownership often feels like gambling—especially for ADHD-ish entrepreneurs navigating endless tactics, programs, and quick fixes. Jessica Lackey’s work highlights a simple truth: strategy starts with clarity, not more courses. These five essential questions—what business you're running, what stage you’re in, the impact you want, the responsibility you’re willing to hold, and what “enough” truly means—cut through noise and bring you back into agency. With intention, structure, and honest self-inquiry, you can build a business that fits your capacity, your brain, and your definition of success.
Attract, Don't Chase: Relationship Marketing & ADHD
Discover how ADHD + autism shaped Cat Orsini’s path from outsider to thriving neurodivergent entrepreneur. Authenticity, connection, and “automation with heart.” Tune in to hear the transformation.
ADHD Boredom? Let’s Talk What to Renew & What to Release
ADHD entrepreneurs are masters at starting strong and losing steam fast, especially when the initial excitement fades and routine takes over. That drop in stimulation can make even your most successful offer feel heavy, confusing you into thinking it’s the wrong path. In reality, it’s often just dopamine dysregulation—not a business crisis. This episode explores the PROOF framework to help you decide whether to refresh an offer or release it entirely, giving you a clear way to separate shiny-object impulses from strategic decisions. You’ll learn how to build rotation, add variety, use constraints creatively, and delegate the draining parts so your business can stay profitable and engaging for your ADHD brain.
Redefining Success After Loss: An ADHD-Informed Approach to Grief & Burnout
Feeling caught between ambition and overwhelm? You're not alone. Tune in now for a deeply candid discussion on navigating loss, managing emotional labor, and overcoming common ADHD-driven business blind spots.
Is ADHD Only in Your Brain? Embodied Neuroscience Says No
ADHD has long been framed as a dopamine problem, but embodied neuroscience paints a far more complex—and empowering—picture. In this episode, Dr. Miguel Toribio-Mateas explains why ADHD isn’t just happening in the brain, but across the entire mind-body system. From gut-brain chemistry to interoception, movement, intuition, and emotional regulation, ADHD shows up through signals that most adults have been conditioned to ignore. Instead of trying to “fix” yourself with productivity tools, this conversation invites you to rebuild self-trust, tune into your body’s cues, and support your brain through rest, nourishment, and nervous system regulation. You’ll walk away with a deeper understanding of how ADHD actually works—and why honoring your rhythms is the key to thriving.
The Big Questions Every Business Owner Needs to Ask
Jessica Lackey joins Diann on the ADHD-ish Podcast to unpack leaving “tactic-chasing” behind and building a sustainable, brain-friendly business rooted in intention and enoughness. Listen in and subscribe for more.
Reactive to Regulated: Managing Emotions as a Business Owner with ADHD
Running a business with ADHD can feel like walking through an emotional minefield—criticism, time pressure, and uncertainty can all hit harder when your brain processes emotions more intensely. But emotional reactivity isn’t weakness—it’s wiring. In this episode, discover the SPACE Framework, a powerful system designed to help ADHD entrepreneurs manage stress, regulate emotions, and recover from dysregulation faster. You’ll learn to spot triggers before they escalate, pause effectively, act with intention, clear the air with accountability, and evolve your systems for resilience. These emotional regulation ADHD tools offer practical coping skills for anxiety and overwhelm, helping you shift from reactive to regulated while staying authentic, professional, and grounded.