Attract, Don't Chase: Relationship Marketing & ADHD

Dec 7

Diagnosed recently with both ADHD and autism within the past two years, Cat Orsini’s candid storytelling takes us on a journey from feeling like an outsider as a child to building a thriving business based on authentic relationships, automation with heart, and radical self-acceptance.

In this interview, Cat reveals her unique approach to business—one that centers curiosity, genuine connection, and meeting people where they are (with a little tech magic to make life easier and more fun).

You’ll hear not just the triumphs, but also the complex, sometimes messy moments of “unmasking” and designing a business that fits your actual brain and values, not someone else’s idea of success.

Meet our Guest: Cat Orsini

Cat Orsini has an MBA, is a master-certified coach, an entrepreneur, and co-author of the book "Experts Never Chase."

She specializes in relationship marketing, strategic conversations, and building automated systems that allow her—and her clients—to focus on human connection over busywork.

Through radical acceptance of her neurodivergence and trauma history, Cat has crafted a career and life that honors her strengths and refuses to squeeze herself into a neurotypical mold.

Episode Highlights

Strategic Relationship Marketing vs. Automation
Cat breaks down why automation and relationship-building aren’t mutually exclusive—and how smart systems can let neurodivergent business owners focus on authentic, meaningful connections.
Attract, Don’t Chase
Move over “hustle culture.” Cat and Diann discuss how building genuine relationships and letting people self-select nurtures business without the creepiness or pressure of hard selling.
Neurodivergent Thriving in Business
How Cat’s ADHD and autism traits fuel her ability to notice patterns, create unique solutions, and support her clients in efficiently reaching their goals.
Radical Self-Acceptance
Cat shares her journey from masking and trauma in corporate environments to embracing her differences and demanding work that fits her—not the other way around.
Automating the Human Touch
Learn how emails, follow-ups, and event workflows can be automated, freeing up energy for one-on-one connections with those who are ready for deeper engagement.
The Power of Knowing Yourself
Discussion around building business systems that honor your strengths and limitations, rather than struggling to “strengthen your weaknesses” and dilute what makes you unique.
Ethical Reciprocity & Non-Bro Marketing
Cat outlines how heart-centered reciprocity builds lasting relationships and why neurotypical tactics often miss the mark for neurodivergent individuals.
A New Standard for Neurodivergent Entrepreneurs
The episode closes with hard-won wisdom: Radical self-acceptance and intentional business design are powerful antidotes to burnout—and Cat’s story is proof.