Entrepreneurs with ADHD and executive functioning challenges often find that traditional productivity tools fall short. That’s why Mina Raver, a self-taught coder and Techstars 2024 participant, created the Better CEO app—the first individually adaptive productivity software designed with neurodivergent entrepreneurs in mind. Inspired by her own lived experiences with ADHD, Autism, and Oppositional Defiant Disorder, Mina is on a mission to redefine what productivity looks like for those of us who don’t fit the mold.

In this episode, Mina shares how she turned her unconventional path into fuel for innovation, choosing passion over profit and building technology that adapts to the way our brains work—not the other way around. Better CEO is more than an app; it’s a movement toward solutions that empower neurodivergent entrepreneurs to plan, prioritize, and thrive. If you’ve ever felt like productivity tools weren’t built for you, this conversation is the game-changer you’ve been waiting for.

For ADHD solopreneurs and small business owners, the inbox can quickly become a trap—a place where urgency and novelty hijack focus and derail productivity. Emails feel important, but in reality, they’re often just other people’s priorities. With ADHD, the brain craves stimulation, making constant email checking a hard-to-break cycle that drains energy and executive functioning.

In this post, I share simple, ADHD-friendly inbox organization strategies that shift your relationship with email from reactive to intentional. From scheduling specific check-in times, to using folders, templates, and autoresponders, these strategies help you set boundaries, protect deep work time, and reduce task-switching fatigue. The goal isn’t just inbox zero—it’s reclaiming your time, focus, and confidence as a business owner. Because when you stop letting emails run your day, you finally create the space to focus on what matters most.

Leading a team as a neurodivergent business owner can feel overwhelming, especially in female-dominated industries where the pressure to do it all is high. In this Client Success Story, Kirsten Beukes, owner of an OT group practice in South Africa, shares how learning to embrace her ADHD has completely reshaped the way she leads. Instead of pushing herself harder, she discovered the power of stepping back—creating Owner Days for strategic thinking, setting boundaries that prevent burnout, and learning to separate her identity from her business.

Her story is a powerful reminder that ADHD leaders don’t need to fight their wiring—they can thrive by aligning their leadership style with their strengths. From cultivating self-acceptance to empowering her team, Kirsten’s journey shows how working with your neurodivergence opens the door to growth, balance, and joy.

For solopreneurs, running a business isn’t just about selling a service—it’s about standing for something bigger. This blog dives into how adopting a business transformation strategy can turn your business into a revolution rooted in purpose, passion, and impact. Drawing inspiration from consultant Rochelle Moulton’s insight that “a revolution begins with an idea for change you’re willing to lead,” the piece explores how small business owners can transform from self-starters into thought leaders through alignment, experimentation, and authenticity. From embracing your “genius zone” to narrowing your niche, facing fear, and cultivating genuine community, this approach reframes transformation as a creative and deeply personal process. Through my own experience as a neurodivergent coach and host of ADHD-ish, I’ve learned that revolutions aren’t about chaos—they’re about clarity, courage, and connection. When you align your purpose with your business, you don’t just work for profit—you work for change.

Many entrepreneurs with ADHD focus too much on their challenges, forgetting that their unique traits can actually be their greatest assets. In this episode, we spotlight Iris Goldfeder—marketing strategist, agency owner, musician, and unapologetically authentic entrepreneur—who shows how leaning into ADHD strengths like empathy, systems thinking, and radical authenticity can fuel long-term business success.

Iris shares how systems thinking helps her build strong teams and find the right client fit by seeing how everything connects. She highlights the power of empathy and emotional intelligence, using strategic listening to not only solve client problems but also sense alignment early on. Most importantly, Iris embraces authenticity over people-pleasing—proving that being yourself is the best filter for attracting aligned clients and repelling the wrong ones. From building sustainable partnerships to running a business rooted in integrity, her story is a roadmap for neurodivergent entrepreneurs ready to see their ADHD as an advantage instead of a limitation.

Disappointment hits differently when you’re an ADHD entrepreneur—it’s louder, heavier, and often tangled up in time blindness and perfectionism. This blog explores why that happens and how to bounce back faster. From the emotional amplifier effect and the time blindness tax to the hyperfocus paradox, understanding these patterns is the first step toward resilience. Learn how to build scaffolding systems, automate tasks, and design visual workflows that anchor your focus. Discover how energy management and the “Minimum Viable Day” approach can keep your business moving even on low-focus days. And most importantly, explore how self-compassion, time buffering, and proactive communication can turn disappointment into a growth strategy. Managing ADHD in business isn’t about avoiding failure—it’s about designing supports that make success sustainable.

Email can feel like a never-ending slot machine for the ADHD brain—offering constant novelty, dopamine hits, and distraction at the expense of meaningful work. In this episode, we unpack why inbox management is one of the biggest challenges for entrepreneurs with ADHD and share actionable strategies to take back control. From setting dedicated email blocks to creating a simple 3-folder system and using templates for repetitive responses, these tools work with your brain rather than against it.

The truth is, compulsive email checking isn’t productivity—it’s avoidance dressed up as busyness. Every distraction eats away at your focus and drains executive function, leaving less energy for the projects and priorities that actually grow your business. By building healthy boundaries and streamlining how you handle your inbox, you can shift from reactive responding to intentional action. These strategies don’t just improve efficiency—they give you back ownership of your time, energy, and confidence as a business owner.

Traditional advice tells us to niche down and stay in our lane, but what if curiosity is actually our biggest business asset? Brittany’s entrepreneurial journey—from massage therapist to SEO strategist—proves that following curiosity can lead to unexpected opportunities. Instead of resisting change, she leaned into her evolving interests, allowing them to shape her business in ways she never anticipated. Her story is a reminder that success doesn’t have to be linear. By embracing curiosity, female entrepreneurs can build businesses that are both fulfilling and uniquely their own.

Is your solo business just a job, or a movement? Join us as we explore mission-driven entrepreneurship with brand strategist Rochelle Moulton. Discover how passion and purpose can fuel a revolution of positive change through your work.

For entrepreneurs with ADHD, decision-making can feel like swinging between two extremes—acting on impulse or overanalyzing to the point of exhaustion. I’ve experienced both, and over time, I developed a traffic light system to help balance these tendencies. Green light decisions? Trust your gut and act fast. Yellow light decisions? Set clear boundaries and a time limit. Red light decisions? Take your time but avoid getting stuck in analysis paralysis. By tracking decisions and seeing them as experiments rather than definitive successes or failures, we can build confidence, make smarter choices, and keep moving forward in business.

ADHD and entrepreneurship can be a tough combo—missed deadlines, overload, and constant disappointment. Learn why it happens and ADHD-friendly strategies to stay on track. Don't forget to grab the free guide!

If you're waiting for motivation to strike before taking action, you might be stuck in a self-sabotaging cycle. In my conversation with Risa Williams, psychotherapist and productivity expert, we explored how procrastination sneaks into our lives—whether through "halfway drift" or the illusion that we need to feel motivated before we begin. Risa's "task intensity meter" offers a fresh approach to managing energy and avoiding burnout, challenging the toxic hustle culture that keeps so many entrepreneurs overwhelmed. By breaking tasks into small, manageable steps and celebrating progress, we can cultivate sustainable success without sacrificing well-being.

Brittany grew up around entrepreneurship but feared the instability. Hear how she overcame her hesitations, embraced her ADHD-ish traits, and built a thriving online business through curiosity and constant pivoting.

ADHD isn’t just about challenges—it comes with powerful strengths that can be game-changers in business. From heightened emotional intelligence to intuitive problem-solving, ADHD entrepreneurs often excel in areas that others struggle with. Whether it’s the ability to spot patterns before they emerge, break down complex ideas into digestible concepts, or stay cool under pressure, these gifts can set you apart in your field. By recognizing and harnessing these strengths, you can transform the way you work, connect, and innovate. It’s time to stop seeing ADHD as a limitation and start embracing it as your business superpower.

Running a business with ADHD can feel chaotic, but simple strategies can improve decision-making and confidence. Learn how to override impulsivity, overthinking, and self-doubt. Listen now and grab the free guide!

Inclusivity isn’t just a buzzword—it’s a business imperative. In my conversation with Meg Brunson, we explored the power of “designing for the edges,” a principle that prioritizes accessibility for those who need it most while benefiting a broader audience. Meg shared her journey from Facebook ads to a more holistic and ethical marketing approach, emphasizing the importance of aligning business practices with personal values.

We discussed practical strategies for making digital content more accessible, like using Camel Case in hashtags, ensuring large and accurate captions, and leveraging color contrast checkers. Meg also touched on the ethical challenges of marketing, including the importance of transparency and the delicate balance of expanding accessibility without unintentionally misleading audiences.

Her entrepreneurial journey—shaped by her experiences living in an RV, working with the deaf community, and navigating business with ADHD—offered powerful insights into the intersection of inclusivity and business success. For female entrepreneurs, Meg’s approach is a reminder that true impact comes from creating spaces where everyone can engage fully.

Discover how to overcome task avoidance and maximize productivity with Risa Williams, best-selling author, therapist and productivity coach, as she shares transformative strategies from her bestselling book The Procrastination Playbook.

Anne Levine’s remarkable journey from therapist to coach is a masterclass in resilience and reinvention. Like many female entrepreneurs, Anne faced the challenge of defining a new professional identity while navigating the habits of her past roles. Her experience underscores the importance of leveraging past successes as stepping stones, not shackles, and aligning your work with your unique strengths.

Through our work together, Anne refined her "inner compass," gained clarity on her goals, and developed strategies to create lasting change for her clients. Her story is a powerful reminder for solopreneurs: authenticity and self-definition are the keys to building a legacy that resonates and endures in a saturated coaching industry.

Explore 7 key ADHD strengths and actionable strategies to transform them into powerful business assets in this insightful episode of ADHD-ish with Diann Wingert.

Navigating the workforce with ADHD can be challenging, but it doesn’t have to be limiting. Through "job crafting," you can align your career with your unique strengths and create a fulfilling work life. By focusing on tasks that play to your ADHD-driven creativity, hyperfocus, and adaptability, while establishing supportive structures for areas of struggle, you can thrive professionally. This compassionate and strengths-based approach not only empowers individuals but also enhances workplace productivity and creativity. Discover how to craft a career that supports your ADHD traits and allows you to shine authentically.