When Times Get Hard: 6 Steps for Female Business Owners to Re-establish Trust in Themselves

Are you a female business owner feeling overwhelmed and confused in this ever-changing business landscape? Have you been promised the world by business coaches and strategists, only to be left in the dust, unsupported, and without the results you wanted? It's 2023, and the crisis of confidence among female business owners is real.

The marketing messages that tell us that success is easy and fast with business ownership are a lie. Many of us are struggling to understand the changing economy and social media algorithms while feeling overworked and exhausted. It's time to break down this crisis of confidence and create clarity, confidence, and direction for female business owners. In this article, we will explore why this crisis is happening and how to regain trust, reclaim our intuition, and find sustainable help and support.

Here are the steps you need to follow to reclaim get clarity, confidence, and your ability to trust yourself and your ability to find the right kind of help to move your business forward:

  • Recognize the crisis of confidence in your business and how it has affected you.
  • Acknowledge the challenges of being a business owner, especially as a woman.
  • Re-establish trust in yourself and your own intuition when it comes to running your business and seeking help when needed.
  • Regain or create discernment to make good decisions of all kinds, especially when hiring coaches and consultants.
  • Consult an experienced business strategist/mentor/coach as needed.

The first step to overcoming the crisis of confidence is taking a step back and recognizing that it is a real issue. Many women entrepreneurs are feeling overwhelmed and exhausted, and the messages they are receiving from the business landscape only add to their confusion. It is important to take a moment to acknowledge these feelings and to recognize that the crisis of confidence is valid and understandable.

The second step is to try to recognize and identify the sources of this crisis. It is likely that there are multiple sources, such as the marketing messages of “magical scenarios”, the changing business landscape, and the lack of genuine support and resources available. Once the sources of the crisis are identified, it can be easier to start to address them and take steps to find solutions. Finally, it is important to remember that it is ok to ask for help and to trust other people. There are plenty of reliable and trustworthy people out there who can offer advice, support, and guidance. Take the time to do research, read reviews, and ask for references in order to find a trustworthy source of help. Don't be fooled by a slick website or income claims. If it looks too good to be true, that's because it isn't true.

Recognizing the crisis of confidence among female business owners is a critical step in helping to support and empower them. This crisis of confidence is a result of the overwhelming number of marketing messages they are exposed to, as well as the lack of support they receive. These messages often contradict each other and create confusion, making it difficult to know whom to trust and what to believe. Additionally, the gender gap when it comes to access to resources and funding adds to this crisis of confidence.

The goal is to help women business owners reconnect with their own ability to make good decisions and trust themselves to hire someone else to help them move forward. This could mean working with a business strategist, mentor, or coach, or finding other ways to get the help they need.

Acknowledging the challenges of being a business owner is an important step in understanding and overcoming the crisis of confidence felt by many female business owners. In the latest episode of The Driven Woman Entrepreneur Podcast, I break down the reasons why many are feeling this crisis of confidence, from false promises made by marketing messages to female-centric models for business ownership. I also acknowledge the difficulty of being consistent in business ownership and the competing demands of multiple responsibilities that women have to bear.

I also bring to light the broken system of trust that affects female business owners, and how many have been taken advantage of by female coaches, consultants, and course creators. I encourage business owners to rebuild their trust in themselves and in their own inner wisdom and intuition and outline the types of scenarios where hiring a business strategist or coach could be beneficial and how it could help them streamline their business, gain freedom and reduce pressure.

Re-establishing trust in yourself and your own intuition is an important step in recovering from a crisis of confidence. To begin, it’s important to challenge any negative beliefs or thoughts you may have about yourself and your ability to make sound decisions. This can be accomplished through self-reflection and by challenging the false narratives that have been fed to you in the past. It’s also important to remember that you have the power to make your own decisions and that you are capable of creating your own destiny.

The next step is to start relying more on your intuition and trusting your own judgment. To do this, it’s important to take the time to sit with your thoughts and really listen to what your inner voice is telling you. This will require you to take a step back and really be mindful of how you’re feeling and what your intuition is telling you. It’s also important to remember that it’s okay to ask for help and to reach out to people for support.

Finally, make sure that you are surrounding yourself with people who have your best interests in mind and who will help you to make sound decisions. This can include people in your personal life, but also trusted advisors and professionals who have experience in the business world.

When it comes to making decisions, it is important to be aware of potential pitfalls and to be honest with yourself and your resources. Having the discernment to make good decisions also involves being able to evaluate potential risks and benefits, and to be able to weigh them both to make an informed decision. The key to making good decisions is to be mindful of the resources you have available and to be honest with yourself.

It is important to take the time to research potential resources, such as consultants and coaches, before making a decision. It is also important to look at people’s credentials and to be sure that they are a good fit for your business. Additionally, it is important to ask for references and to look at other reviews or testimonials from previous clients. This can be a great way to get an idea of how the person works and what results they have had in the past. Taking the time to do your research will help you make a more informed decision and ensure that you are making the best decision for your business.

If you are ready to consult with an experienced business strategist/mentor/coach, this can be a great way to gain clarity and direction while getting help with the many moving parts of running a business. It's important to find someone you trust, who has a proven track record and who has the capacity to help you move your business forward. Start by researching potential coaches and mentors who have experience with the type of business you run. Read reviews, check references, and ask peers in your industry for their recommendations.

Once you've narrowed your search, you can book a free consultation with each prospective coach to determine which one is the best fit. During the consultation, ask questions to ensure they have a good understanding of your business, your goals, and how they can help you. It's also important to make sure their style, approach, and values align with yours. Once you've found the best fit, you can start working together to find solutions, create strategies and take actionable steps to reach your goals.

The crisis of confidence among female business owners is a real issue that needs to be addressed. Through this article, I explored why this crisis is happening and how to regain trust, reclaim our intuition, and find sustainable help and support.   I discussed how to recognize the crisis of confidence, acknowledge the challenges of being a business owner, re-establish trust in yourself and your own intuition, and discernment to make good decisions. I also outlined how to consult an experienced business strategist/mentor/coach for help and how to get clarity and confidence from a free consultation. By recognizing this crisis and taking the right steps to address it, female business owners can start to reclaim their confidence and create a path to success.  


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