Welcome to the ADHD-ish ™ Blog

If you've ever Googled "why can't I just get my act together" at midnight, you're in the right place.

The ADHD-ish™ Blog is where business strategy meets brain science — written for entrepreneurs and small business owners who are tired of advice that wasn't designed for the way their minds actually work.

Whether you're officially diagnosed or just ADHD-adjacent, this is your no-fluff resource for building a business that works with your brain, not against it.

What You'll Find on the ADHD-ish ™ Blog

Every blog is grounded in 20+ years of clinical experience and real-world business strategy — not toxic positivity and generic productivity hacks.

Browse the blog for episodes, frameworks, and straight-talk insights on focus, decision-making, pricing, boundaries, and everything else nobody warned you about when you started your business.

New to the ADHD-ish Blog? Start anywhere. That's kind of our thing.


Oh, and if you’re more of a listener than a reader, check out the top-rated ADHD-ish™ podcast!

Diann Wingert Coaching, LLC Diann Wingert Coaching, LLC

Why You Need a Strategist Before You Hire an Operator or COO

Hiring a COO for a small business — or an operations manager, or an online business manager (essentially a really good VA) — is the most reasonable-sounding but fundamentally wrong move I see business owners with ADHD make. It looks logical. It looks like the next best step. It looks like the thing a “serious” business owner does. And a significant percentage of the time, it's an expensive way to postpone dealing with the real problem.  

And before you come for me, let me be clear. I'm not anti-operations. I recommend operational hires all the time. But the order matters more than most business owners realize and getting it backwards costs them double.

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