The image of the driven woman entrepreneur exudes confidence and capability, but she also faces the daunting task of balancing her books, understanding taxes, and dealing with legal forms while pursuing her passion.

Not having a plan, a budget or anything more than a passing knowledge of personal finances, I have been truly lucky to get as far as I have in life. I am proud of my accomplishments and my drive, but in all honestly what I didn't know about money has hurt me, big time.

They are trying to outsmart you, so you can outsmart them by setting a timer and getting out before you get hooked.