Welcome to the ADHD-ish ™ Blog

If you've ever Googled "why can't I just get my act together" at midnight, you're in the right place.

The ADHD-ish™ Blog is where business strategy meets brain science — written for entrepreneurs and small business owners who are tired of advice that wasn't designed for the way their minds actually work.

Whether you're officially diagnosed or just ADHD-adjacent, this is your no-fluff resource for building a business that works with your brain, not against it.

What You'll Find on the ADHD-ish ™ Blog

Every blog is grounded in 20+ years of clinical experience and real-world business strategy — not toxic positivity and generic productivity hacks.

Browse the blog for episodes, frameworks, and straight-talk insights on focus, decision-making, pricing, boundaries, and everything else nobody warned you about when you started your business.

New to the ADHD-ish Blog? Start anywhere. That's kind of our thing.


Oh, and if you’re more of a listener than a reader, check out the top-rated ADHD-ish™ podcast!

Blog Diann Wingert Coaching, LLC Blog Diann Wingert Coaching, LLC

ADHD burnout? Fix your business, not yourself

ADHD-ish ™ Blog: My client, Kim Van Lue, is an executive coach whose journey through consulting, corporate roles, and a deepening awareness of her own ADHD-ish tendencies provided critical insight into what it means to craft a truly ADHD sustainable business as a neurodivergent professional.

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Blog Diann Wingert Coaching, LLC Blog Diann Wingert Coaching, LLC

ADHD Personal Branding: Why Overthinking Is Your Advantage

ADHD-ish ™ Blog: I've spent years getting to know incredible entrepreneurs, experts, and creatives with ADHD traits, but every so often a conversation truly changes the way I see the intersection between ADHD, storytelling, business, and identity. Brand strategist Kristina Flynn introduced me to one of those transformative moments. As a super-curious human, nothing excites me more than digging into the whys beneath the hows—especially when it comes to ADHD personal branding and the stories we tell ourselves about who we are and the value of what we do in our business or craft.

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Blog Diann Wingert Coaching, LLC Blog Diann Wingert Coaching, LLC

Why ADHD Entrepreneurs Struggle With Recurring Revenue

ADHD-ish ™ Blog: As an ADHD entrepreneur coach I find myself returning to one deceptively simple question when I work with business owners who have ADHD: “Do you actually enjoy the way you make your most reliable income?” Not just how much you make, but the day-to-day, month-to-month rhythm of the work itself.

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Blog Diann Wingert Coaching, LLC Blog Diann Wingert Coaching, LLC

ADHD Business Coaching for Creative Entrepreneurs

ADHD-ish ™ Blog: My recent guest, Paul Pape, owner of Gamify Business, absolutely fits that bill. As someone who thrives at the intersection of creativity, entrepreneurship, and neurodivergence, Paul brings a radically different—yet strangely familiar—lens to the world of ADHD business coaching, one built out of metaphor, metaphorical quests, and the joyful chaos of Dungeons and Dragons. 

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Blog Diann Wingert Coaching, LLC Blog Diann Wingert Coaching, LLC

What Profitable Actually Looks Like for an ADHD Entrepreneur

A profitable business when you have ADHD is not the one that generates the biggest top-line revenue number. It's the one that produces a life you can actually live with while you run it. If you've ever hit a quarter where the bank balance looked great, and you felt like a husk, you already know the standard definition of profit isn't measuring the right thing.

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Blog Diann Wingert Coaching, LLC Blog Diann Wingert Coaching, LLC

Why ADHD Entrepreneurs Undercharge — And the Strategic Fix

If you already suspect or know you're undercharging, this post won't tell you to value yourself more, charge what you're worth, or do a money-mindset meditation. ADHD entrepreneurs undercharge for reasons that have almost nothing to do with self-worth and almost everything to do with how our brains are wired.

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Blog Diann Wingert Coaching, LLC Blog Diann Wingert Coaching, LLC

Why it Matters to Work with an ADHD-Friendly Business Coach

I recently connected with two inspiring business coaches, Stephanie Wasylyk and Justine Clay, who focus on supporting entrepreneurs with ADHD traits. Surprisingly, both are neurotypical, offering fresh perspectives that challenge the assumption that only those with ADHD can coach others with the condition. Our conversation highlighted the importance of inclusivity, flexible systems, and viewing ADHD as a part of one’s identity—not the whole story. We discussed the pitfalls of over-identification, the power of creating tailored support systems, and how empathy and adaptability are at the heart of effective coaching. Whether neurodivergent or not, great coaches help clients embrace their creativity, resilience, and unique potential.

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The Art of Boundaries: Preventing Burnout in Your Creative Business

Many of my clients are independent creatives and they are some of my favorite people to work with.  Ashley Lloyd, a multi-talented landscape designer had already experienced success in the high-end fashion industry before reinventing herself and starting her current business.   She reached out to me to help her streamline and uncomplicate her offers, and her workflows to burnout-proof her business. This post is about how we did that, and the results we achieved. 

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