Feeling pressured to scale? Maggie Patterson joins us to validate intentionally staying small as a solopreneur. Discover the power of a simple, sustainable solo business, especially for neurodivergent entrepreneurs, and ditch the hustle culture.

Living with ADHD as a solopreneur often comes with what’s called the “ADHD Tax”—those hidden costs in time, money, and energy caused by missed deadlines, late fees, or overlooked opportunities. For years, I thought these mistakes reflected personal failings, but what I’ve learned is that they’re tied to how the ADHD brain approaches task initiation. Instead of fighting against it, I discovered how to design systems that work with my wiring, allowing me to show up with more clarity, creativity, and confidence.

Through intentional rituals, cues, and calendar blocking, task initiation stopped being a roadblock and became a launchpad for meaningful progress. Scheduling well-being blocks and recovery runways not only preserved my energy but also created natural transition points that made starting tasks far less overwhelming. By reframing ADHD task initiation as a neurological challenge instead of a flaw, I built strategies that support my strengths while honoring the ebb and flow of focus.

This shift hasn’t just saved me from paying the ADHD Tax—it’s given me a framework for sustainable entrepreneurship and self-compassion. And I’ve learned that connection is just as important as systems; being part of a community of ADHD entrepreneurs offers solidarity, encouragement, and collective wisdom. With the right tools and mindset, task initiation doesn’t have to drain your energy or your wallet—it can become the foundation for a thriving business built on your unique strengths.

Tired of always saying “yes”? Learn why ADHD brains default to people-pleasing—and how to unlearn it. This episode breaks down the “reciprocity myth” and empowers your most purposeful yes.

Entrepreneurship often glorifies hustle, profit, and relentless growth—but Mina Raver’s story shines a light on a different path. As a trailblazing female entrepreneur and innovator, she has transformed personal adversity into a mission to redefine productivity, authenticity, and mental health in the startup world. Her journey demonstrates that success is not only about scaling quickly or satisfying investors, but also about creating sustainable systems that honor our well-being—especially for neurodivergent minds navigating executive functioning challenges.

Through her work, including the creation of adaptive tools like the Better CEO app, Mina is pushing for inclusivity in industries that often overlook the unique needs of neurodivergent individuals. Her perspective challenges the status quo, offering an alternative vision where resilience, authenticity, and balance drive innovation. Mina’s philosophy reminds us that the health of a founder is just as vital as the success of their business—and perhaps the most important foundation for long-term impact.

Struggling to make your biz ADHD-friendly? Learn how Evan Sargent built a brand that lets her thrive with ADHD—while disrupting her industry, working smarter, and ditching traditional business rules.

Leadership can feel overwhelming for women entrepreneurs with ADHD, but stories like Kirsten Beukes’ prove that balance and impact are possible when we lean into our strengths. As the owner of a thriving group occupational therapy practice in South Africa, Kirsten has learned to navigate the challenges of being both practitioner and business leader, while also honoring the realities of ADHD. Her journey highlights the tension many ADHD leaders face—managing the demands of daily operations while still making time for big-picture strategy.

Through trial and insight, Kirsten discovered the importance of setting boundaries, adjusting expectations for her team, and creating intentional “owner days” for strategic focus. Her story is a powerful reminder that ADHD leadership is not about fitting into traditional molds, but about channeling creativity, empathy, and resilience into building organizations that reflect both personal values and team well-being. For women in business, especially those navigating ADHD, this narrative offers strategies, encouragement, and proof that our unique wiring can be an asset when we embrace it fully.

Are ADHD traits costing you more than you realize? From missed deadlines to impulse spending, the ADHD tax adds up. This episode unpacks hidden costs and practical fixes to protect your time, money, and energy!

Entrepreneurship with ADHD often means navigating challenges while uncovering unique strengths that can transform the way we do business. In this episode, Iris Goldfeder shares how she leverages her ADHD traits as entrepreneurial superpowers. From hyperfocus and systems thinking to strategic listening and authenticity, Iris demonstrates how neurodivergent strengths can fuel creativity, innovation, and stronger client relationships.

One of her most powerful insights lies in the concept of client fit—choosing to work only with clients who align with her values and business vision. By embracing authenticity, even if it means walking away from misaligned opportunities, she’s built a practice rooted in integrity and sustainability. Iris’s approach reminds us that success isn’t just about hard skills or scaling faster—it’s about cultivating courage, empathy, and emotional intelligence to create partnerships that thrive. For neurodivergent entrepreneurs, these qualities aren’t just helpful; they’re essential tools for building meaningful, lasting businesses.

Discover how Mina Raver turned neurodivergence into innovation, creating Better CEO—the first adaptive productivity app for ADHD entrepreneurs. Tune in to hear her journey and game-changing insights!

For ADHD solopreneurs and small business owners, the inbox can quickly become a trap—a place where urgency and novelty hijack focus and derail productivity. Emails feel important, but in reality, they’re often just other people’s priorities. With ADHD, the brain craves stimulation, making constant email checking a hard-to-break cycle that drains energy and executive functioning.

In this post, I share simple, ADHD-friendly inbox organization strategies that shift your relationship with email from reactive to intentional. From scheduling specific check-in times, to using folders, templates, and autoresponders, these strategies help you set boundaries, protect deep work time, and reduce task-switching fatigue. The goal isn’t just inbox zero—it’s reclaiming your time, focus, and confidence as a business owner. Because when you stop letting emails run your day, you finally create the space to focus on what matters most.

Struggling to lead your team as a neurodivergent business owner? This week, we dive into Kirsten Beukes' journey, revealing how understanding her ADHD transformed her practice. Discover practical strategies to reduce burnout, increase joy, and lead effectively by doing less, not more.

For solopreneurs, running a business isn’t just about selling a service—it’s about standing for something bigger. This blog dives into how adopting a business transformation strategy can turn your business into a revolution rooted in purpose, passion, and impact. Drawing inspiration from consultant Rochelle Moulton’s insight that “a revolution begins with an idea for change you’re willing to lead,” the piece explores how small business owners can transform from self-starters into thought leaders through alignment, experimentation, and authenticity. From embracing your “genius zone” to narrowing your niche, facing fear, and cultivating genuine community, this approach reframes transformation as a creative and deeply personal process. Through my own experience as a neurodivergent coach and host of ADHD-ish, I’ve learned that revolutions aren’t about chaos—they’re about clarity, courage, and connection. When you align your purpose with your business, you don’t just work for profit—you work for change.

Discover how ADHD strengths can be a business advantage! Marketing strategist Iris Goldfeder shares how empathy, systems thinking, and authenticity fuel her agency’s success.

Disappointment hits differently when you’re an ADHD entrepreneur—it’s louder, heavier, and often tangled up in time blindness and perfectionism. This blog explores why that happens and how to bounce back faster. From the emotional amplifier effect and the time blindness tax to the hyperfocus paradox, understanding these patterns is the first step toward resilience. Learn how to build scaffolding systems, automate tasks, and design visual workflows that anchor your focus. Discover how energy management and the “Minimum Viable Day” approach can keep your business moving even on low-focus days. And most importantly, explore how self-compassion, time buffering, and proactive communication can turn disappointment into a growth strategy. Managing ADHD in business isn’t about avoiding failure—it’s about designing supports that make success sustainable.

ADHD brain hijacked by email? We decode the dopamine rush, reveal focus-killing habits, and offer strategies to reclaim your time. Tune in and learn email management for ADHD.

Traditional advice tells us to niche down and stay in our lane, but what if curiosity is actually our biggest business asset? Brittany’s entrepreneurial journey—from massage therapist to SEO strategist—proves that following curiosity can lead to unexpected opportunities. Instead of resisting change, she leaned into her evolving interests, allowing them to shape her business in ways she never anticipated. Her story is a reminder that success doesn’t have to be linear. By embracing curiosity, female entrepreneurs can build businesses that are both fulfilling and uniquely their own.

Is your solo business just a job, or a movement? Join us as we explore mission-driven entrepreneurship with brand strategist Rochelle Moulton. Discover how passion and purpose can fuel a revolution of positive change through your work.

For entrepreneurs with ADHD, decision-making can feel like swinging between two extremes—acting on impulse or overanalyzing to the point of exhaustion. I’ve experienced both, and over time, I developed a traffic light system to help balance these tendencies. Green light decisions? Trust your gut and act fast. Yellow light decisions? Set clear boundaries and a time limit. Red light decisions? Take your time but avoid getting stuck in analysis paralysis. By tracking decisions and seeing them as experiments rather than definitive successes or failures, we can build confidence, make smarter choices, and keep moving forward in business.

ADHD and entrepreneurship can be a tough combo—missed deadlines, overload, and constant disappointment. Learn why it happens and ADHD-friendly strategies to stay on track. Don't forget to grab the free guide!

If you're waiting for motivation to strike before taking action, you might be stuck in a self-sabotaging cycle. In my conversation with Risa Williams, psychotherapist and productivity expert, we explored how procrastination sneaks into our lives—whether through "halfway drift" or the illusion that we need to feel motivated before we begin. Risa's "task intensity meter" offers a fresh approach to managing energy and avoiding burnout, challenging the toxic hustle culture that keeps so many entrepreneurs overwhelmed. By breaking tasks into small, manageable steps and celebrating progress, we can cultivate sustainable success without sacrificing well-being.