ADHD-ish ™ Blog: When I reflect on some of the things I’ve said yes to in my business, I have to laugh at why I called them decisions at all. Some were genuine strategic moves, others were leaps of faith, and many were simply dopamine-fueled impulse I called intuition. In this post, I'm exploring a distinction that's become the core of my work—the difference between options and opportunities—and more importantly, why ADHD decision making, especially for entrepreneurs, makes it nearly impossible to tell them apart in real time.

If your offer suite has somehow grown into a sprawling list you can't explain in a single sentence, you're in the right place. When you are a business owner with ADHD, having too many offers is not a discipline problem. It's a wiring problem. Every time you create a new program, package, course, or workshop, your brain gets a massive dopamine hit. The work of consolidating and selling the same thing over and over does not. So you keep creating new ones. The offer suite keeps growing. And somehow you still feel underwater.

ADHD solopreneurs: Do you fall in love with each new idea? This episode unpacks the “Soulmate Phenomenon” and shares scrappy tools to separate idea keepers from fleeting flings.

Struggling with ADHD productivity? Discover the Dopamine Menu—a fun, simple tool to boost focus, mood, and energy. Tune in for game-changing tips this ADHD Awareness Month!

This post was written based on my recent conversation with Cathy Rashidian, my friend, content collaborator and fellow ADHD coach. We noted that many of our choices are driven by forces that seem to be outside our control, but when we apply insight and awareness, we can identify and change our unconscious patterns.