For many ADHD and neurodivergent professionals, success in business often comes with an invisible cost: the effort of masking. What’s often misunderstood as a conscious choice to “fit in” is, for most, a deeply ingrained survival mechanism—learned early and performed instinctively. In this blog, we explore what it means to live and work authentically in a world designed around neurotypical expectations. Through my conversation with ADHD coach and entrepreneur Ron Sosa, we delve into the realities of unmasking, intersectionality, and redefining productivity on your own terms. Ron’s story—spanning early misdiagnosis, identity discovery, burnout, and resilience—reveals how authenticity is rarely linear, but always powerful. From the tension between “superpower” narratives and real lived struggle to the importance of self-acceptance in neurodiversity in business, this piece invites readers to reflect on what standing tall in one’s truth truly means. Because for many of us, authenticity isn’t rebellion—it’s survival.

Entrepreneurship often glorifies hustle, profit, and relentless growth—but Mina Raver’s story shines a light on a different path. As a trailblazing female entrepreneur and innovator, she has transformed personal adversity into a mission to redefine productivity, authenticity, and mental health in the startup world. Her journey demonstrates that success is not only about scaling quickly or satisfying investors, but also about creating sustainable systems that honor our well-being—especially for neurodivergent minds navigating executive functioning challenges.

Through her work, including the creation of adaptive tools like the Better CEO app, Mina is pushing for inclusivity in industries that often overlook the unique needs of neurodivergent individuals. Her perspective challenges the status quo, offering an alternative vision where resilience, authenticity, and balance drive innovation. Mina’s philosophy reminds us that the health of a founder is just as vital as the success of their business—and perhaps the most important foundation for long-term impact.

Anne Levine’s remarkable journey from therapist to coach is a masterclass in resilience and reinvention. Like many female entrepreneurs, Anne faced the challenge of defining a new professional identity while navigating the habits of her past roles. Her experience underscores the importance of leveraging past successes as stepping stones, not shackles, and aligning your work with your unique strengths.

Through our work together, Anne refined her "inner compass," gained clarity on her goals, and developed strategies to create lasting change for her clients. Her story is a powerful reminder for solopreneurs: authenticity and self-definition are the keys to building a legacy that resonates and endures in a saturated coaching industry.

Ruth Rathblott introduces the concept of "strategic hiding," a nuanced approach to balancing authenticity and professional expectations. By understanding when and how to reveal personal aspects, we can navigate workplace dynamics without sacrificing our mental well-being. This thoughtful perspective aligns with the evolving leadership landscape, where vulnerability and trust have become essential. Female entrepreneurs, in particular, can create inclusive and thriving environments by fostering openness and self-awareness while embracing their unique leadership styles.