Welcome to the ADHD-ish ™ Blog

If you've ever Googled "why can't I just get my act together" at midnight, you're in the right place.

The ADHD-ish™ Blog is where business strategy meets brain science — written for entrepreneurs and small business owners who are tired of advice that wasn't designed for the way their minds actually work.

Whether you're officially diagnosed or just ADHD-adjacent, this is your no-fluff resource for building a business that works with your brain, not against it.

What You'll Find on the ADHD-ish ™ Blog

Every blog is grounded in 20+ years of clinical experience and real-world business strategy — not toxic positivity and generic productivity hacks.

Browse the blog for episodes, frameworks, and straight-talk insights on focus, decision-making, pricing, boundaries, and everything else nobody warned you about when you started your business.

New to the ADHD-ish Blog? Start anywhere. That's kind of our thing.


Oh, and if you’re more of a listener than a reader, check out the top-rated ADHD-ish™ podcast!

Diann Wingert Coaching, LLC Diann Wingert Coaching, LLC

Why Your Last ADHD Business Coach Didn't Work Out the Way You Expected

If you hired an ADHD business coach and things didn't work out the way you imagined, and you've come to the conclusion that you're the problem or the coach wasn’t “the one”, I'd like to offer an alternative explanation. 

I hear this a lot, usually in a first conversation, typically delivered in the flat voice people use for things they've decided are their fault. “I've worked with three coaches. Maybe four, depending on whether you count the group program.  Maybe I’m just not coachable.”

Chances are you are coachable and maybe you've been hiring the wrong type of help, repeatedly, for a reason that makes complete sense once you see it.

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How Your ADHD Coach Prepares You to Work With a Business Strategist

If you're trying to figure out the difference between an ADHD coach and a business strategist, there's an excellent chance you’re not just doing research or obsessed with semantics. You're most likely six months to two years into coaching that genuinely helped and you've hit a wall you can't quite name. You're doing the things. You're doing them consistently. And something is still off.

I want to tell you what that wall is, because it’s not your imagination and it’s also not what you might think it is. 

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ADHD Entrepreneur Burnout: When Success Feels Like Survival

ADHD-ish ™ Blog: When I first connected with Kathryn Bird, she genuinely seemed to have it all: traveling the world, running a highly successful business, celebrated as an expert in her arena, even stopped by strangers like a celebrity. But as is so often the case with ADHDers, the external perception couldn't have been further from her internal reality. She described it as "feeling like a swan"—serene on the surface, but furiously paddling underneath, continually battling a sense of drowning in her to-do list and never earning the space to rest or enjoy personal time.

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The ADHD Expert's Trap: Performing Your Value Instead of Owning It

What if entrepreneurship isn’t about proving your worth but owning your power? Hear Jabari Allen share lessons on burnout, identity, and belonging in tech, then discover how embracing every part of yourself can transform your business. Listen to the full episode now to start your transformation.

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Hiring an ADHD Business Coach: Red Flags, Green Lights

The rise of ADHD-focused business coaching has opened new doors for entrepreneurs who think differently—but it’s also created a marketplace full of confusion and false promises. With no regulation or licensing standards, anyone can call themselves an ADHD business coach, leaving neurodivergent entrepreneurs vulnerable to generic strategies disguised as specialized help. A true ADHD business coach understands both the lived experience of ADHD and the mechanics of running a sustainable business that works with your brain, not against it. They’ll teach you how to simplify systems, amplify your natural strengths, and turn traits like hyperfocus and innovation into genuine assets. In this blog, you’ll learn what red flags to avoid, what questions to ask before hiring a coach, and how to recognize the “green lights” that signal real ADHD-aligned support. Because when it comes to your business and your brain, you deserve expertise that’s as unique as you are.

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