For entrepreneurs with ADHD, decision-making can feel like swinging between two extremes—acting on impulse or overanalyzing to the point of exhaustion. I’ve experienced both, and over time, I developed a traffic light system to help balance these tendencies. Green light decisions? Trust your gut and act fast. Yellow light decisions? Set clear boundaries and a time limit. Red light decisions? Take your time but avoid getting stuck in analysis paralysis. By tracking decisions and seeing them as experiments rather than definitive successes or failures, we can build confidence, make smarter choices, and keep moving forward in business.

ADHD and entrepreneurship can be a tough combo—missed deadlines, overload, and constant disappointment. Learn why it happens and ADHD-friendly strategies to stay on track. Don't forget to grab the free guide!

If you're waiting for motivation to strike before taking action, you might be stuck in a self-sabotaging cycle. In my conversation with Risa Williams, psychotherapist and productivity expert, we explored how procrastination sneaks into our lives—whether through "halfway drift" or the illusion that we need to feel motivated before we begin. Risa's "task intensity meter" offers a fresh approach to managing energy and avoiding burnout, challenging the toxic hustle culture that keeps so many entrepreneurs overwhelmed. By breaking tasks into small, manageable steps and celebrating progress, we can cultivate sustainable success without sacrificing well-being.

Brittany grew up around entrepreneurship but feared the instability. Hear how she overcame her hesitations, embraced her ADHD-ish traits, and built a thriving online business through curiosity and constant pivoting.

ADHD isn’t just about challenges—it comes with powerful strengths that can be game-changers in business. From heightened emotional intelligence to intuitive problem-solving, ADHD entrepreneurs often excel in areas that others struggle with. Whether it’s the ability to spot patterns before they emerge, break down complex ideas into digestible concepts, or stay cool under pressure, these gifts can set you apart in your field. By recognizing and harnessing these strengths, you can transform the way you work, connect, and innovate. It’s time to stop seeing ADHD as a limitation and start embracing it as your business superpower.

Running a business with ADHD can feel chaotic, but simple strategies can improve decision-making and confidence. Learn how to override impulsivity, overthinking, and self-doubt. Listen now and grab the free guide!

Inclusivity isn’t just a buzzword—it’s a business imperative. In my conversation with Meg Brunson, we explored the power of “designing for the edges,” a principle that prioritizes accessibility for those who need it most while benefiting a broader audience. Meg shared her journey from Facebook ads to a more holistic and ethical marketing approach, emphasizing the importance of aligning business practices with personal values.

We discussed practical strategies for making digital content more accessible, like using Camel Case in hashtags, ensuring large and accurate captions, and leveraging color contrast checkers. Meg also touched on the ethical challenges of marketing, including the importance of transparency and the delicate balance of expanding accessibility without unintentionally misleading audiences.

Her entrepreneurial journey—shaped by her experiences living in an RV, working with the deaf community, and navigating business with ADHD—offered powerful insights into the intersection of inclusivity and business success. For female entrepreneurs, Meg’s approach is a reminder that true impact comes from creating spaces where everyone can engage fully.

Discover how to overcome task avoidance and maximize productivity with Risa Williams, best-selling author, therapist and productivity coach, as she shares transformative strategies from her bestselling book The Procrastination Playbook.

Anne Levine’s remarkable journey from therapist to coach is a masterclass in resilience and reinvention. Like many female entrepreneurs, Anne faced the challenge of defining a new professional identity while navigating the habits of her past roles. Her experience underscores the importance of leveraging past successes as stepping stones, not shackles, and aligning your work with your unique strengths.

Through our work together, Anne refined her "inner compass," gained clarity on her goals, and developed strategies to create lasting change for her clients. Her story is a powerful reminder for solopreneurs: authenticity and self-definition are the keys to building a legacy that resonates and endures in a saturated coaching industry.

Explore 7 key ADHD strengths and actionable strategies to transform them into powerful business assets in this insightful episode of ADHD-ish with Diann Wingert.

Navigating the workforce with ADHD can be challenging, but it doesn’t have to be limiting. Through "job crafting," you can align your career with your unique strengths and create a fulfilling work life. By focusing on tasks that play to your ADHD-driven creativity, hyperfocus, and adaptability, while establishing supportive structures for areas of struggle, you can thrive professionally. This compassionate and strengths-based approach not only empowers individuals but also enhances workplace productivity and creativity. Discover how to craft a career that supports your ADHD traits and allows you to shine authentically.

Learn how neurodivergent entrepreneur Meg Brunson uses justice sensitivity to attract conscious consumers and foster inclusive, accessible, and values-driven business practices.

Traditional resolutions often fail because they rely on rigid methods that don't align with the ADHD brain. Instead, consider ADHD-friendly alternatives like theming your year or incorporating gentle nudges. Theming offers flexibility and meaningful direction, while nudges act as supportive reminders to maintain balance and prevent burnout. These adaptable strategies prioritize progress over perfection, helping you live a life that feels authentic and aligned. Whether it's through embracing a yearly theme or setting up small reminders, 2025 can be a year of intentional living and sustainable growth.

ADHD-ish welcomes Anne Levine, who blends her background as a personal trainer, running coach, and therapist with 30 years in recovery to craft a framework for lasting change and overcoming personal growth challenges.

Struggling with ADHD task avoidance can feel like an uphill battle, especially when tasks seem too complex to start or too overwhelming to finish. Enter Goblin.Tools—a suite of innovative solutions developed by Bram de Buyser, specifically designed for neurodivergent individuals. These tools make managing daily challenges simpler and more approachable. Whether it’s breaking down intimidating tasks with Magic To-Do, crafting the perfect tone for your messages with Formalizer, or gaining clarity on decisions using the Consultant tool, Goblin.Tools provides practical, user-friendly solutions. With these tools, you can transform chaos into clarity and reclaim control over your time and energy, making your entrepreneurial journey smoother and more productive.

On ADHD-ish, Diann Wingert interviews Mark Sciutto, PhD, a psychology professor, clinician, and researcher, about 'job crafting' for ADHD. Learn how to align work with your ADHD strengths, leverage collaboration, and create a supportive work environment. Discover strategies for thriving at work and beyond.

Fridays have taken on a new significance for me since embracing 'Future Self Fridays.' This weekly ritual involves a brief check-in with myself to review commitments, assess my energy requirements, and delegate or delete tasks that exceed my capacity. This practice ensures that I'm not just managing my present workload but also setting myself up for future success. If you've noticed that all of the strategies I have mentioned so far involve assessing my energetic capacity, this is one of the ways I reduce my risk for burnout

This holiday season, let’s focus on thriving, not just surviving.

Discover ADHD-friendly alternatives to resolutions! Learn how Theming and Nudging can spark novelty, sustain motivation, and build lasting habits. Perfect for an energized start to 2025!

The holidays are a whirlwind, but for neurodivergent female entrepreneurs, they can quickly spiral into a recipe for burnout. With mounting expectations and endless to-do lists, it's easy to forget the basics—like staying hydrated or taking a moment to rest. As Paula Liub, burnout coach for sensitive and neurodivergent women, reminds us: our well-being isn't optional—it's essential. From simplifying gift shopping to creating space for downtime, Paula's insights are a gentle reminder that saying “yes” to everything shouldn’t mean saying “no” to ourselves.

This holiday season, let’s focus on thriving, not just surviving.

Meet Goblin Tools: AI-powered helpers designed for neurodivergent individuals. In this episode, learn how they can transform your routines and executive functioning!