Authentic Marketing for Neurodivergent Business Owners

Many entrepreneurs with ADHD focus too much on their challenges, forgetting that their unique traits can actually be their greatest assets. In this episode, we spotlight Iris Goldfeder—marketing strategist, agency owner, musician, and unapologetically authentic entrepreneur—who shows how leaning into ADHD strengths like empathy, systems thinking, and radical authenticity can fuel long-term business success.

Iris shares how systems thinking helps her build strong teams and find the right client fit by seeing how everything connects. She highlights the power of empathy and emotional intelligence, using strategic listening to not only solve client problems but also sense alignment early on. Most importantly, Iris embraces authenticity over people-pleasing—proving that being yourself is the best filter for attracting aligned clients and repelling the wrong ones. From building sustainable partnerships to running a business rooted in integrity, her story is a roadmap for neurodivergent entrepreneurs ready to see their ADHD as an advantage instead of a limitation.