Why Following Your Curiosity Might Be the Best Business Move You Make

Brittany Herzberg’s journey—from massage therapist to SEO copywriter—shows how powerful curiosity can be in shaping a business that feels authentic and sustainable. Instead of forcing herself into a narrow niche, she followed the threads of what fascinated her: caring for people, storytelling, and the connection between SEO and copywriting. Her willingness to explore led her to a marketing SEO strategy that blends social proof, narrative, and searchability in a way only she could create. For female entrepreneurs, her story is a reminder that curiosity is not chaos—it’s clarity. When you follow what genuinely interests you, you uncover opportunities that align with your strengths and build a business that grows with you, not against you.