Lead Generation With ADHD: Attract, Don't Chase Relationship Marketing

On episode #292 of the ADHD-ish Podcast, Diann Wingert sits down with Cat Orsini to explore a radically different approach to lead generation—one rooted in neurodiversity, authenticity, and relationship-first thinking. Drawing from her lived experience with ADHD, autism, and trauma, Cat challenges the idea that automation has to feel cold or transactional. Instead, she shows how thoughtful systems can support follow-up, reduce executive-function strain, and free up energy for genuine human connection. By mapping interactions, leaning into pattern recognition, and practicing radical self-acceptance, Cat demonstrates how entrepreneurs can stop chasing leads and start attracting aligned opportunities. Her approach proves that when customer relationship marketing is built to fit neurodivergent brains, it becomes not just easier—but far more effective.