Entrepreneurship with ADHD often means navigating challenges while uncovering unique strengths that can transform the way we do business. In this episode, Iris Goldfeder shares how she leverages her ADHD traits as entrepreneurial superpowers. From hyperfocus and systems thinking to strategic listening and authenticity, Iris demonstrates how neurodivergent strengths can fuel creativity, innovation, and stronger client relationships.

One of her most powerful insights lies in the concept of client fit—choosing to work only with clients who align with her values and business vision. By embracing authenticity, even if it means walking away from misaligned opportunities, she’s built a practice rooted in integrity and sustainability. Iris’s approach reminds us that success isn’t just about hard skills or scaling faster—it’s about cultivating courage, empathy, and emotional intelligence to create partnerships that thrive. For neurodivergent entrepreneurs, these qualities aren’t just helpful; they’re essential tools for building meaningful, lasting businesses.

Leading a team as a neurodivergent business owner can feel overwhelming, especially in female-dominated industries where the pressure to do it all is high. In this Client Success Story, Kirsten Beukes, owner of an OT group practice in South Africa, shares how learning to embrace her ADHD has completely reshaped the way she leads. Instead of pushing herself harder, she discovered the power of stepping back—creating Owner Days for strategic thinking, setting boundaries that prevent burnout, and learning to separate her identity from her business.

Her story is a powerful reminder that ADHD leaders don’t need to fight their wiring—they can thrive by aligning their leadership style with their strengths. From cultivating self-acceptance to empowering her team, Kirsten’s journey shows how working with your neurodivergence opens the door to growth, balance, and joy.