Minimalist ADHD Business Plan: 4 Steps to Sustainable Success

For many entrepreneurs with ADHD, the word “business plan” brings up memories of 40-page documents, rigid structures, and endless details that feel more like homework than help. But building a business plan doesn’t have to be exhausting or overwhelming. In this episode of ADHD-ish, Diann Wingert introduces the Minimalist ADHD Business Plan, a flexible four-step framework designed to align with the way ADHD brains naturally work. Instead of long-term forecasting and jargon, this approach emphasizes clarity, focus, and sustainability, helping you move forward without burning out.

The plan rests on four simple pillars: your North Star (your guiding “why”), a Revenue Reality Check (understanding the numbers that actually matter), your Zone of Genius (focusing on strengths while minimizing energy drains), and your Next Three Moves (actionable steps that keep momentum going without overwhelming you). By making your plan visual, flexible, and imperfect, you create a living tool that supports your creativity while giving you enough structure to stay on track.

Diann also emphasizes the importance of working with your brain instead of against it: short planning sprints, visual dashboards, and regular reviews make the process doable and even energizing. This is planning reimagined—not about controlling your every move, but about creating a compass to guide your decisions. For ADHD entrepreneurs, this means less burnout, more intentional growth, and the confidence that comes from knowing you’re moving toward your goals with clarity.