Running a business with ADHD can feel like a rollercoaster—thrilling highs, sudden pivots, and moments of burnout that leave you scrambling to catch up. In this ADHD-ish Podcast episode, Diann Wingert and guest Diane Mayor dive deep into how neurodivergent traits show up in business models, from dopamine-driven decision-making to executive dysfunction and open loops. Together, they unpack why traditional business advice often fails ADHD entrepreneurs and share practical tools like idea parking lots, structured flexibility, and “sandbox time” to balance creativity with consistency. More than a conversation about impulsivity, this episode offers a roadmap to build ADHD-friendly systems that fuel growth while honoring your unique brain. If you’ve ever felt like your business was built with duct tape and dopamine, this is your reminder that resilience, adaptability, and grit are your superpowers.

In this episode of the ADHD-ish Podcast, Diann Wingert breaks down how cognitive biases—like optimism bias, fundamental attribution error, and the sunk cost fallacy—shape the way ADHD entrepreneurs make decisions. With insights from Vicky Tan’s Ask This Book a Question, Diann offers a practical framework to spot these sneaky patterns, rethink your choices, and build a business that’s both bold and intentional. If your big ideas often outpace your outcomes, this episode will help you pause, pivot, and reframe with clarity.