Welcome to the ADHD-ish ™ Blog
If you've ever Googled "why can't I just get my act together" at midnight, you're in the right place.
The ADHD-ish™ Blog is where business strategy meets brain science — written for entrepreneurs and small business owners who are tired of advice that wasn't designed for the way their minds actually work.
Whether you're officially diagnosed or just ADHD-adjacent, this is your no-fluff resource for building a business that works with your brain, not against it.
What You'll Find on the ADHD-ish ™ Blog
Every blog is grounded in 20+ years of clinical experience and real-world business strategy — not toxic positivity and generic productivity hacks.
Browse the blog for episodes, frameworks, and straight-talk insights on focus, decision-making, pricing, boundaries, and everything else nobody warned you about when you started your business.
New to the ADHD-ish Blog? Start anywhere. That's kind of our thing.
Oh, and if you’re more of a listener than a reader, check out the top-rated ADHD-ish™ podcast!
Stop Before You Pivot: The Real ADHD Entrepreneur Rebranding Cost
ADHD-ish ™ Blog: The ADHD entrepreneur rebranding cost is one of the most expensive line items in a neurodivergent business — and almost no one is counting it. Not because it’s hard to find, but because it doesn’t arrive the way costs usually do. There’s no invoice. No notification. No moment where someone tells you directly that you lost the referral, confused the potential client, or undermined the credibility you’d been building quietly for the past two years. The cost is invisible by design — and invisible costs are exactly the kind our brains are least equipped to track.
Why Entrepreneurs with ADHD Rebrand Too Soon (And What to Do Instead)
A rebrand every 12-18 months isn't unusual for an ADHD-run business — it's close to the norm, and it's rarely examined as a pattern in itself.
New frameworks, new language, and new positioning are genuinely stimulating to generate. That excitement is real, and it's also unrelated to whether the previous positioning was actually wrong.
Every rebrand resets the compounding effect the previous positioning was just starting to build. Audiences, AI systems, and referral partners all need repetition to recognize an identity; a rebrand erases the count and starts it over at zero.
This post is a walkthrough on the what, why and how of novelty seeking pretending to be business strategy and what to do instead when your dopamine-starved brain thinks its time to start over.