You're a F*ing Wizard: Why Your Business Needs a Game Master, Not a Guru
Welcome back to ADHD-ish! In this episode, I sit down with Paul Pape, a creative business coach who brings creativity and playfulness to entrepreneurship by turning business strategy into an adventure—literally.
Together, we explore the starving artist myth, the difference between creatives and artists, and why traditional business advice often falls flat for "cloud thinkers" with ADHD.
You'll hear behind-the-scenes stories about rescuing multi-million dollar businesses with a single round of "D&D Business Edition," how self-knowledge (and a character sheet!) can help you embrace your quirks, and why sometimes being a little bit Santa, a little bit barkeep, and a whole lot yourself, is the real key to finding profit, purpose, and magic—on your own terms.
Whether you’re a seasoned creative entrepreneur or wondering how to turn your neurodivergence into your greatest asset, this conversation is filled with wisdom bombs, real talk, and practical strategies for making business—and life—a game worth playing.
Here are my top 3 takeaways for creative entrepreneurs and fellow neurodivergents:
Gamify for Engagement: Turning business challenges into quests (not just tasks!) makes even the most daunting to-do list approachable and—dare I say—fun. Paul swears by quest structures with tangible rewards to help ADHD brains stay motivated and follow through.
Identity Is Your Superpower: Creating a "character sheet" for yourself enables candid self-reflection, minus the ego panic. It’s a way to step outside traditional business coaching and unlock rapid personal growth—especially for those who hide or mask their real selves.
Redefine Success on Your Terms: Not every creative business needs to scale. chooses bespoke, deeply connected work over group programs and mass-produced results. The real magic? Custom approaches lead to legacy-building impact for both coach and client.
Ready to gamify your business? Take Paul’s personality quiz at www.gamifybusiness.com/quiz
About today’s guest, Paul Pape:
Despite the challenges of running an all-custom operation—a model many believe is doomed to fail—Paul Pape has been thriving, creating more than 3,000 original products for an impressive roster of clients, including Disney, Universal, and Nickelodeon, as well as individuals from around the globe. His unwavering dedication and inventive spirit have sustained his business for over 20 years, proving that passion and adaptability can defy the odds.
In addition to his custom design work, Paul runs Gamify Business, where he is the barkeep in a tavern for creatives. Tapping into his neurodivergent nerdery, Paul takes boring business practices and translates them into gaming themes and terminology. Character classes instead of customer avatars, quest lines instead of project plans. Want to chat with Paul about your business quest? The barkeep is in, so pull up a stool.
Paul’s Body of Work:
Paul’s Books:
The Creative Player’s Handbook to Business
Your ADHD-ish™ host, Diann Wingert
Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct, strategic, and always honest—peppered with the insight of someone who lives and breathes the neurodivergent experience.
Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish Method and host of the top-rated ADHD-ish podcast. Diann is many things, but she is not a gamer. She is, however, learning to tap into her nerdy side.
Mentioned during the episode:
Dragons & Beasties Breaking Bad Dungeons & Dragons World of Warcraft Joe Dispenza: Breaking the Habit of Being Yourself Vincent Van Gogh Jackson Pollock The Industrial Revolution Target TJ Maxx Tim Burton Nightmare Before Christmas Danny Elfman Johnny Lam’s You Are Player 1
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© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.
