Welcome to the ADHD-ish ™ Blog
If you've ever Googled "why can't I just get my act together" at midnight, you're in the right place.
The ADHD-ish™ Blog is where business strategy meets brain science — written for entrepreneurs and small business owners who are tired of advice that wasn't designed for the way their minds actually work.
Whether you're officially diagnosed or just ADHD-adjacent, this is your no-fluff resource for building a business that works with your brain, not against it.
What You'll Find on the ADHD-ish ™ Blog
Every blog is grounded in 20+ years of clinical experience and real-world business strategy — not toxic positivity and generic productivity hacks.
Browse the blog for episodes, frameworks, and straight-talk insights on focus, decision-making, pricing, boundaries, and everything else nobody warned you about when you started your business.
New to the ADHD-ish Blog? Start anywhere. That's kind of our thing.
Oh, and if you’re more of a listener than a reader, check out the top-rated ADHD-ish™ podcast!
How to Build a Marketing System That Works on Your Low-Dopamine Days Too
Almost every marketing system you've been sold was designed by someone neurotypical or a neurodivergent having a good week.
They had the idea, tested it while they were energised and interested, saw it work, and wrote it up. What they probably didn’t do was stress-test it against a week where getting dressed was the sole accomplishment. So the system arrives in your red-hot hands with a hidden requirement in the very fine print; this works if you can show up like I did when I made it.
Then you have a low stretch (low mood, energy and motivation) — and every entrepreneur with ADHD traits has them, including me, and the system produces nothing. Not less. Nothing at all. Because it had no version of itself that runs at reduced capacity. The one I call the MVV - Minimum Viable Version.
That's not a discipline failure. That's a system that doesn’t take fluctuating capacity into account, and fluctuating capacity is something you can count on with ADHD, so we might as well count on it and plan for it.