What is Your Unfair Advantage?

In this value-packed solo episode,  I share my perspective on a word that is totally overutilized in the coaching industry: AUTHENTICITY;  and why I think what is being taught by many is actually manipulative AF and anything but authentic.  My definition of authenticity involves true vulnerability, courage, and risk-taking and is strategic, not tactical.  

IMHO, authenticity is your unfair advantage, but there is more to it than that. What else can contribute to your...

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