If you're an entrepreneur wondering how to convey your expertise confidently and compellingly in the online marketplace, you'll want to keep reading. In this post, my podcast guest, Dr. Michelle Mazur is an expert on experts and a brilliant mind when it comes to marketing and messaging for entrepreneurs. With her extensive experience and knowledge, Michelle has become a go-to authority for helping business owners navigate the tricky world of online marketing. She's also the creator of the...

As a solopreneur, the path to a profitable business can sometimes seem daunting and complex. Crucial to overcoming these challenges is identifying your unique value proposition and harnessing the power of the Boss Up Breakthrough. This article aims to shed light on the importance of streamlining your business, establishing your distinct position in the market, and facilitating an environment in which growth can occur organically, both on personal and professional terms. By following the...

Are you a solopreneur or small business owner who is interested in crafting a customer journey to connect with prospective clients? If so, you’re in the right place! In this blog, I share my recent conversation with copywriter and copy coach, Erin Ollila who shares her strategies for unlocking your copywriting potential by creating an intentional strategy for connecting with your best-fit clients through the power of copy. Copy that resonates with customers can help to increase...

"You need to create an impact with your uniqueness. You create an impact by the way you stand out. There are some elements in there like your personality, what you like to do, what you don't like to do, what you're comfortable with, and what you're not comfortable with. But if you boil it down to pure marketing, I would say that you stand out through your marketing message, which is the answer to what do you do in a way that the conversation will keep going."

Today’s guest is Claudia...