In a world seemingly dominated by social media, small business owners and personal brands are often faced with the pressure to constantly create content, engage with their audience, and strive for growth.  The hidden costs associated with this digital frenzy are causing many of us to reconsider whether it’s even worth it and contemplate alternatives. In a recent episode of The Driven Woman Entrepreneur Podcast, I sat down with SEO strategist Meg Casebolt to discuss the ins and outs...

As a small business owner, you know that connecting with your subscribers on a deeper level is the key to building lasting relationships. In this blog post, we'll be sharing the insights of Bev Feldman, an email marketing expert who has successfully aligned her strategy with her personal values to create genuine connections with her audience. Bev's passion for helping entrepreneurs translate their core beliefs into their marketing tactics makes her an invaluable resource for small business...

One of the complaints I hear most often from other female solopreneurs is that they find it close to impossible to write high-quality emails to their list, but not everyone is in a position to hire a copywriter to take that task off their hands.  There are so many different kinds of emails that a business owner may need to send at different times from onboarding sequences to nurturing sequences, sales emails, and even invitations to unsubscribe when people have not been opening them for...