Relationship Status with Social Media? "It's Complicated" with Andrea Jones

The number of entrepreneurs talking about burnout, saying they have a love-hate relationship with social media or wishing they could just opt out altogether, but worry about possible negative consequences just keeps growing, but it’s undeniable that social media is a part of our lives and the marketing of our small businesses.  I have certainly been struggling in my relationship with social media and so have a number of my female solopreneur clients, so I dedicated it was time to...

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Is ChatGPT a Game-Changer or Just a Shiny Object?

As human beings, we possess unique qualities like imagination, originality, and critical thinking, which have always been the driving force behind compelling content. But can AI replicate these qualities? In this solo episode, I share my thoughts on benefits and limitations of generative AI, such as ChatGPT, my personal experiences with various AI tools, and the cautious optimism I hold for this emerging technology. Discover why it's crucial to have realistic expectations, do thorough...

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Writing Emails They'll Want to Open with Meera Kothand

One of the complaints I hear most often from other female solopreneurs is that they find it close to impossible to write high-quality emails to their list, but not everyone is in a position to hire a copywriter to take that task off their hands.  There are so many different kinds of emails that a business owner may need to send at different times from onboarding sequences to nurturing sequences, sales emails, and even invitations to unsubscribe when people have not been opening them for...

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The Client Journey in 6 Steps with Abby Herman

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you...

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