Writing Emails They'll Want to Open with Meera Kothand

One of the complaints I hear most often from other female solopreneurs is that they find it close to impossible to write high-quality emails to their list, but not everyone is in a position to hire a copywriter to take that task off their hands.  There are so many different kinds of emails that a business owner may need to send at different times from onboarding sequences to nurturing sequences, sales emails, and even invitations to unsubscribe when people have not been opening them for...

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The Client Journey in 6 Steps with Abby Herman

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you...

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