Are you a solopreneur or small business owner who is interested in crafting a customer journey to connect with prospective clients? If so, you’re in the right place! In this blog, I share my recent conversation with copywriter and copy coach, Erin Ollila who shares her strategies for unlocking your copywriting potential by creating an intentional strategy for connecting with your best-fit clients through the power of copy. Copy that resonates with customers can help to increase...

Erin Ollila is an experienced writer and copywriter with an MFA in creative writing and a background in mental health. She is passionate about understanding human nature and using her expertise to help people make informed decisions about their businesses, especially in the words they choose and use to convey who they are, what they do, and the clients they are best suited to work with.  In other words, copywriting.  

Erin knows that the key to engaging copy is to speak to the...

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you...