Building Trust and Respect with Clients in a Transactional World

Are you a female solopreneur looking for strategies to build trust, respect, and communication with your clients? If so, you're in the right place. Today, we dive into insightful discussions on various topics related to client work. In this solo episode, I want to address the shift in popularity from client work to options like memberships, courses, and large group programs, and why many entrepreneurs are now rediscovering the value of client work.

Client work has stood the test of time...

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Unlock Your Copywriting Potential: Strategy for Crafting a Customer Journey

Are you a solopreneur or small business owner who is interested in crafting a customer journey to connect with prospective clients? If so, you’re in the right place! In this blog, I share my recent conversation with copywriter and copy coach, Erin Ollila who shares her strategies for unlocking your copywriting potential by creating an intentional strategy for connecting with your best-fit clients through the power of copy. Copy that resonates with customers can help to increase...

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Uncovering the Psychology Behind Writing Copy with Erin Ollila

Erin Ollila is an experienced writer and copywriter with an MFA in creative writing and a background in mental health. She is passionate about understanding human nature and using her expertise to help people make informed decisions about their businesses, especially in the words they choose and use to convey who they are, what they do, and the clients they are best suited to work with.  In other words, copywriting.  

Erin knows that the key to engaging copy is to speak to the...

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The Client Journey in 6 Steps with Abby Herman

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you...

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