As a small business owner, you know that connecting with your subscribers on a deeper level is the key to building lasting relationships. In this blog post, we'll be sharing the insights of Bev Feldman, an email marketing expert who has successfully aligned her strategy with her personal values to create genuine connections with her audience. Bev's passion for helping entrepreneurs translate their core beliefs into their marketing tactics makes her an invaluable resource for small business...

Do you ever feel like you're working your hardest, doing everything possible for your clients, but they're still not satisfied with the results? I've experienced that frustration too. Thankfully, I've also discovered that setting realistic client expectations for positive outcomes is the key to enhancing client results and making them happy while keeping our sanity intact as business owners. In this post, I will share my personal journey and the steps I've taken to ensure my clients have a...

Today’s solo episode tackles the problem of saying “yes” to clients you probably should say “no” to and why, and how to both create predictable outcomes and avoid both negative ones and surprises.   Creating a specific way of working with people and sticking to it, instead of trying to help everyone you think you should, or believe you can spare you countless heartaches. 

The truth is that you really can’t help everybody.  None of us...