Writing Emails They'll Want to Open with Meera Kothand

One of the complaints I hear most often from other female solopreneurs is that they find it close to impossible to write high-quality emails to their list, but not everyone is in a position to hire a copywriter to take that task off their hands.  There are so many different kinds of emails that a business owner may need to send at different times from onboarding sequences to nurturing sequences, sales emails, and even invitations to unsubscribe when people have not been opening them for a while, that even those who are pretty confident about their writing skills, like me, can get pretty lost in the weeds. 

Today’s guest, Meera Kothand began her online business journey as a blogger and began writing books for other bloggers, several of which became Amazon best sellers.  She now focuses on helping digital marketers write emails that convert subscribers to customers in a way that is both strategic and sustainable by making them more simple and fun, which was music to my ears.  

Even though I have purchased several of her books over the past few years,  there were a couple of moments during this interview where some really critical strategies finally made complete sense to me.   It was a really good reminder to be compassionate with myself about how long it really takes to learn to be successful as a solopreneur because of all the different skills we juggle on a daily basis with or without a team.  I am making some changes in my emails as a result of this convo and you might find yourself motivated enough to get back on track with your email marketing too. 


Learn more about Meera: 


Maybe the only thing holding you back is that you’re not writing emails that convert. If that’s the case, Meera has your back.  But, what if you don’t know why you are working so hard to get ahead in your business and just can’t seem to reach those higher-level goals?  Take my quiz and find out! 

TAKE THE QUIZ:  What’s Holding You Back? https://bit.ly/obstaclesquiz

It’s 4th Quarter, ladies.  Do you know where your business is going to end up for the year? 

For many solopreneurs, the last quarter of the year can feel like a scramble…throw together a Black Friday special, discount your fees because potential clients are thinking about their holiday budget, or just hunker down, serve your existing clients and try to reduce costs for the rest of the year?  There is nothing wrong with doing any of these things, but they are tactics, not a strategy, and tactics might produce results, but it’s a crap shoot.  


I am taking on a limited number of 1:1 clients in Q4, combining strategy and mindset coaching so you have a plan AND can get past your procrastination and perfectionism to implement it.  If you want to figure out what’s working and what isn’t before another year is over, here is the link to schedule your free, no-obligation consultation:  https://bit.ly/3qrJ9YQ


Not quite ready to commit?  I got you.  Join The Driven Woman Entrepreneur Facebook Group by clicking the link right here: 



Hate Facebook but love Instagram?  Follow me on Insta here: https://www.instagram.com/coachdiannwingert/ 


Before you bounce, can you do something for me?  If you love and look forward to each episode of The Driven Woman Podcast, let me know by leaving a review! I’m not a mind reader and podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes. 

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Don’t forget to join us next week for Episode #129 when I return with another straight-shooting solo show.  If you haven’t already, please follow/subscribe to The Driven Woman Entrepreneur Podcast so you won’t miss a single thing! 


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