Are you an entrepreneur, coach, or consultant who is struggling to attract your ideal clients? Are you looking for strategies to consistently draw in the perfect customers for your business? Look no further! In this blog, My podcast guest Heidi Taylor will show you 3 proven strategies to help you attract the ideal clients that you need for your business. She'll also outline how she used these strategies to get improved client success. With Heidi Taylor's expertise and knowledge of buyer behavior, you'll be able to get the right people to your door, pre-screen them, and qualify them for the best results. So if you want to start consistently attracting ideal clients, read on and get ready to take your business to the next level!
About Heidi Taylor
Meet Heidi Taylor, an expert in helping high-touch business owners, such as coaches, consultants, and service providers, get the right clients and customers to their doors. With her expertise in buyer behavior and her ability to identify the signals that attract the wrong people, Heidi is the singular sensation in this area. With her enthusiasm for market research and knowledge of buyer behavior, Heidi is helping women entrepreneurs get the most out of their group program launches and attract clients that will get results. Get ready for a deep dive into buyer behavior and how to attract the right people for your business.
Why is it important for entrepreneurs, coaches, and consultants to use strategies based on buyer behavior to attract ideal clients more consistently?
Having an effective strategy in place to attract ideal clients is essential for entrepreneurs, coaches, and consultants. Without a strategy, it is highly unlikely that entrepreneurs, coaches, and consultants will be able to consistently draw in their ideal clients. With a strategy, however, these professionals can ensure that they are consistently reaching out to their target audience, and that their message is resonating with the right people. Through utilizing a strategy, entrepreneurs, coaches, and consultants can have confidence that they are building relationships with potential clients that are likely to turn into lasting partnerships. Moreover, having a strategy in place can save entrepreneurs, coaches, and consultants a significant amount of time. Without a strategy, they may find themselves wasting time on activities that do not yield the desired results or engaging with people who are not the right fit for their services. With a strategy, however, these professionals can be sure that their time is being spent effectively and efficiently, and that their efforts are leading to the desired outcomes. A well-crafted strategy can help entrepreneurs, coaches, and consultants to attract their ideal clients more consistently, and ultimately, to be more successful.
Here are the steps you need to follow:
1. Identifying the StrengthsFinder top five of the client.
2. Assess whether they need a “twin” or a “compliment” in terms of strengths.
3. Examining their stage in the entrepreneurial journey and their ability to execute ideas.
1. Identifying the Strengths Finder top five of the client.
The first step in identifying the StrengthsFinder top five of a client is to ask the client to take the StrengthsFinder assessment. This assessment is a personality test that identifies a person's top five “strengths” or personality traits. StrengthsFinder can be a helpful tool in understanding a person's strengths, weaknesses, and motivations. Once the client has completed the assessment, the next step is to review the results and identify the client's StrengthsFinder top five. It is important to remember that StrengthsFinder is only one tool for understanding a person's personality and should not be used as the sole indicator for making decisions about a client. In addition to StrengthsFinder, other tools such as the Enneagram or Myers-Briggs Type Indicator can be used to gain further insight into a person's personality.
The next step is to discuss the results of the assessment with the client and interpret the results. By engaging in a conversation with the client, it is possible to interpret the results in a meaningful way and to gain an understanding of how the client's strengths are best utilized. Additionally, it is important to consider any weaknesses that the client might have and to develop an action plan to help them to address any areas of development. Finally, it is important to ensure that the client has a good understanding of their StrengthsFinder top five and how they can use them to their advantage. This can be done by providing the client with a summary of their StrengthsFinder top five and discussing ways to utilize them in their daily life. Additionally, it is helpful to provide resources and support to the client so that they can continue to develop their strengths and use them to reach their goals.
2. Assessing whether they need a “twin” or a “compliment” in terms of strengths.
Assessing whether they need a “twin” or a “compliment” in terms of strengths involves understanding the strengths of the individual and the strengths of their ideal client. By understanding the strengths of the individual, they can assess whether they need a “twin” or a “compliment” in terms of strengths. The twin would have similar strengths to the individual and the compliment would have different strengths but still complement the individual’s strengths. It is important to assess which type of strengths the individual’s ideal client has in order to determine which type of strengths would best serve them. For example, if the individual has strengths in the strategic domain, they may need to attract a client with strengths in the relationship-building domain and someone who is good at executing. This can help them to get the best possible results from the client and also ensure that they are providing the right type of coaching or service to best match the client’s needs.
Assessing the need for a “twin” or a “compliment” in terms of strengths can also help to identify any areas of weakness in the individual’s strengths. This can then be addressed in the coaching or service provided. For example, if the individual is lacking in certain areas such as organization or communication, then they may need to bring in someone who is strong in those areas to provide guidance and support. Additionally, by understanding the strengths of the individual’s ideal client, they can identify the areas where their strengths are lacking and can then focus on improving those. This can be a great way to ensure that the individual and their client have a successful relationship.
Finally, assessing the need for a “twin” or a “compliment” in terms of strengths can also help to define goals and objectives for the individual. By understanding the strengths of the individual as well as the strengths of their ideal client, they can identify the areas where they need to focus in order to reach their goals. This can be a great way to ensure that the individual is on track to meet their objectives and can help to provide a clear roadmap for their success.
3. Examining their stage in the entrepreneurial journey and their ability to execute ideas.
Examining their stage in the entrepreneurial journey and their ability to execute ideas: Examining the entrepreneur's stage in their journey and ability to execute ideas is an important step to ensure successful client-coach relationships. To do this, a coach should become intimately familiar with the strengths and weaknesses of their potential clients. Strengths Finder assessments, Enneagram types and other personality assessments are great tools to identify the areas in which potential clients excel and can be leveraged to help them achieve their goals. Additionally, a coach should be aware of their potential clients' entrepreneurial journey and the stages they have already gone through. This can help the coach better understand the client's current needs and how they can best be served.
The coach should also assess the potential client's ability to execute ideas. This involves not only looking at their current action-taking abilities but also getting a sense of their motivation and understanding what excites and drives them. By taking the time to understand the potential client's strengths and weaknesses, their entrepreneurial journey, and their ability to execute ideas, the coach can ensure that they have the right tools and knowledge to properly serve the client and set them up for success.
Finally, when examining a potential client's stage in their entrepreneurial journey and ability to execute ideas, it is important that the coach takes the time to understand their goals and visions for the future. This will help the coach determine the best approach to helping the client reach those goals. Additionally, the coach should assess the potential client's stage in their journey and ability to execute ideas in light of their current resources. This will help the coach understand what resources the client has available and how best to leverage those resources to help them reach their goals. Taking the time to understand the client's goals, visions, and available resources is key to helping them reach their goals and setting them up for success.
Attracting ideal clients consistently is an essential component of success for entrepreneurs, coaches, and consultants. By utilizing a strategy, such as the one outlined in this blog, entrepreneurs, coaches, and consultants can save time, increase efficiency and draw in the perfect customers for their business. With Heidi Taylor's expertise and knowledge of buyer behavior, you can learn how to identify the Strengths Finder top five of your clients, assess whether they need a “twin” or a “compliment” in terms of strengths, and understand their stage in the entrepreneurial journey and their ability to execute ideas. With the right strategy in place, you can confidently and consistently attract the ideal clients you need for your business. Believe in yourself and your abilities – with the right strategy, you too can achieve success!